Media PM - Mirror ad, Bear Grylls, the week's most read

	View in web browser Add to safe senders list

	27th September 2013

First-look at Mirror's #madeuthink TV ad The Daily Mirror is preparing to roll-out TV ads during ITV's X Factor tomorrow as part of its first national branding campaign in 10 years, view it first exclusively here.     Bear Grylls sets Battersea alight at launch of new Discovery series Battersea Power Station, the grade II listed building, appeared to go up in flames at the launch of Discovery Network International's new TV series "Bear Grylls: Escape From Hell" last night.     Tesco launches UK's biggest magazine Supermarket giant Tesco has launched what promises to be the UK's largest magazine by number of copies and readership, as part of a new print and digital content programme based around its 'Love Every Mouthful' message.     Bauer Media brain study finds single brand cross-platform campaigns pay off Advertising is more effective when it is run cross-platform across a single media brand rather than on different brands on each platform, according to a neuroscience study from Bauer Media's Heat magazine.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     Downton Abbey return delivers highest-rating opener so far 'Downton Abbey' returned with an average audience of 9.5 million last night, the biggest audience to date for a series opener of the period drama.     Four decades of commercial radio The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.     Is commercial TV set to finish 2013 on a high? Is the return of confidence in the sector fully warranted or just a case of wishful thinking, Mark Banham asks.     Commercial radio reaches the Big Four-O on a high, despite some challenges So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC.     Things we like: Thinkbox collaboration, Newspaper fight-back, Radio Times     Time Out makes capital gains as free magazine The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes.     Creativity in the Age of the Maths Men In his latest post on LinkedIn, Martin Sorrell, founder and chief executive of WPP, explores his contentious views that the future of advertising and marketing services belongs as much to Maths Men (and women) as it does to Mad Men (and women).     Six absolutely astonishing ways to get your paper noticed by the awards jury I've judged a fair few awards in my time. It's never pretty.     New-look Mirror papers seek 'mid-top' position Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says.   Latest blogs   What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.     IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.   Sponsorship Sales Team Manager , London Business Conferences Competitive salary based on experience plus attractive commission and bonus opportunity, Central London Sales Executive (Digital Media Software) , Vocus £32K - £38K base (circa £70K OTE), Central London Account Director , EMAP Competitive + uncapped commission structure, Old Street Agency Sales Manager , Tennine Salary – £22K – 28K depending on experience + excellent commission structure, + bonus. OTE £40K, South East Sales Account Executive , SJP Business Media OTE £40,000, Monument, City of London

Manage Bulletins Unsubscribe