Media AM - The Guardian, DCM, Premier Foods, IPA, PPA Awards shortlist

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	19th September 2013

Guardian opens Labs with Anna Watkins Guardian News & Media has appointed Initiative's managing director, Anna Watkins, to head its new brand partnerships offering, Guardian Labs.     Nigel Sharrocks returns to media and silver screen with DCM Digital Cinema Media (DCM), the sales house for Odeon, Cineworld, Vue, Picturehouse and many independent cinemas, has appointed former Warner Bros and Aegis Media leader, Nigel Sharrocks, as its first non-executive chairman.     Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite In many respects, the less-than-amicable divorce of Premier Foods and Starcom MediaVest Group after seven years is the story of our times.     Govt reviews strategy after IPA stand The Cabinet Office is reviewing its process for selecting advertising services after the IPA's vote of no confidence in the Government Procurement Service last week.     UM, Mindshare and ZenithOptimedia among PPA Awards shortlist UM London has nine shortlisted entries in the PPA Advertising Awards 2013, while Mindshare, Initiative and ZenithOptimedia are among the other agencies shortlisted.     Brands set for big plans as The X Factor returns There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady.     Hearst's de Puyfontaine eyes digital transformation The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation.     Is the GPS review fit for purpose? The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe.     Awards hopefuls, new boundaries and old egos show media in fine fettle For the first time that day, there was unqualified agreement: the quality of entries shortlisted for this year's Media Week Awards had been exceptionally high. Time and again, individual judges muttered how, during any other year, "that would have walked away with it".   Latest blogs   IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.     You don't want that, you want this I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.     Audi and BMW top consumer searches for cars, online In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.

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