The Wall > Mobile is powering social networks

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Mobile is powering social networks 09 September 2013, 1:15PM The switch from a PC-based desktop to the mobile future is happening all around us. Our latest data highlights the fact that any brand that has failed to get to grips with the smaller screens is behind the curve. Can makers target new drinks brands with free 3D packaging design app 09 September 2013, 1:00PM Here’s an interesting example of a marketing-driven app that offers real value to the user as well as promoting the cause of the client: it’s the world’s first free 3D drinks can design programme, which makes it easy for designers to visualise and share creations. New service puts your social media on display (unfortunately it's called SocialWally) 09 September 2013, 12:30PM A social wally is someone who is a bit of an idiot on Twitter. SocialWally is a screen that businesses and events can use to display social media, creating a social wall (not sure where that ‘y’ came from). Why hold technology when you can wear it? 06 September 2013, 12:13PM In the past year, the battle of smartwatch devices began. Crowd-funded start-up company Pebble Technology paved the way for a new development - smart technology that you wear on your wrist. Their pre-release of the Pebble has now been followed by Samsung's 'Galaxy Gear', with speculation building over the date of Apple's 'iWatch' launch and rumours that Google have also joined the race. Tips for managing a small business's online reputation 06 September 2013, 11:46AM Four-fifths of customers will research a small business online before doing business with them. This is according to new figures from O2, which has found that online reputation and customer service are key to small business success. Have Directioners smelled a rat? 06 September 2013, 10:16AM I wrote a few weeks back about being surprised how the Marmite “neglect” ad was creating a storm of debate on social media that didn’t seem to be reflected in the sharing of its ad on YouTube. Hearst taps into tablet consumer magazine growth with Esquire Weekly launch 05 September 2013, 2:43PM The biannual Audit Bureau of Circulations data about magazines is becoming a fairly gloomy date in the publishing calendar, but tablet issues of magazines proved to be a different matter, showing a 64% rise in sales this year. Brands on Vine: infographic 05 September 2013, 2:30PM A recent post about NatWest using Vine as a customer service tool (pictured) proved to be of interest to a lot of readers, so this infographic might also be useful for anyone social video strategy. It looks at some of the best brands on Vine and the way they are using the six-second video sharing service as a marketing tool. From the examples cited, Vine looks like it has a lot more uses than you might imagine. Why not make September be the month you think about SEO? 05 September 2013, 2:00PM Most likely you are back from summer holidays and jumping back into work life. You are juggling a hectic schedule and wondering if you can manage it all. The last thing on your mind is SEO (Search Engine Optimization), but if you read this (very long!) blog post, you'll get some extra insight into what this mysterious subject is all about and why you should care about it. You'll also find some practical ways (from me the novice, and two experts) that will help you fold SEO practices into your daily life. Harnessing the iconic London Routemaster for out of home advertising 04 September 2013, 2:05PM A perennial challenge for advertisers is how to make their message stand out. And in today's digital age, there are more platforms than ever on which to advertise, which means more ads, more noise and more difficulty in reaching your desired audience. For many, the initial consideration of where to allocate advertising budget is between TV, print, online, mobile and Out of Home (OOH). But one platform that maybe doesn't get as much attention, possibly because many think it’s not a feasible option, is advertising on icons. BR Insight Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... How To Turn One Idea Into Multiple Marketing Opportunities (Expert Reports) Modern internet marketing is about consistently delivering value, growin... 6 Steps To Social Media Customer Services Success (Expert Reports) “50% of consumers are already using social media to reach out for ... 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