Marketing Daily - How will Apple's low-cost iPhone strengthen its brand? plus Instagram, Argos, BMW, BA and Absolut

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Marketing Daily Bulletin , 10th September 2013

How will Apple's low-cost iPhone strengthen its brand?   Why Instagram must tread carefully to please both brands and users   Arcade Fire's new music video is an open source Chrome experiment   Argos names ex-Ladbrokes man Stephen Vowles as top marketer   BMW creates immersive Hollywood-style film for i3 electric car   ADVERTISEMENT The Digital Marketing Trends You Need To Know For 2013 Which digital marketing trends will take off in 2013? Read more about the 3 C's of modern digital marketing, Channel, Content & Cash by downloading this report for free now Tesco gets edgy with urban dancing to promote F&F range   Renault appoints ex-Harley Davidson marketer amid restructure   Absolut links with artists for global marketing project   Brands write the beginning of their stories - but they must let consumers shape the end   JOBS BOARD Account Director - Leisure and Gaming [Direct Marketing] - Excellent London Agency - to £50k , Fill Recruitment Ltdup to £50k , Central London   Senior Digital Marketing Manager , Visit Britaincirca £40,000 per annum , London   Marketing Analyst , Visit Britaincirca £32,500 per annum , London   Date & Insight Specialist (MAT COVER) , Kao BrandsCompetitive salary & benefits , Central London   Senior Account Director - BTL / Integrated - FMCG [Retail] to £60k , Fill Recruitment LtdUp to £60k + benefits , London

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