Digital AM - The National Lottery, EE, Steve Ballmer, Elle

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Lotto to launch YouTube singalong to 'Ooh-wakka-doo' by Louise Ridley 30 September 2013, 11:44AM Camelot, the operator of the National Lottery, is launching an online singalong competition to the song in its new TV ad, which is based on the Gilbert O'Sullivan tune 'Ooh-wakka-doo-wakka-day', later today. Peugeot and EE among 11% of advertisers with fully-optimised websites by Louise Ridley 30 September 2013, 09:30AM Just 11 of the UK's 100 highest-spending advertisers have websites optimised across PCs, laptops, tablets or smartphones, according to research from the Internet Advertising Bureau (IAB). Steve Ballmer's emotional goodbye to Microsoft by Arif Durrani 30 September 2013, 11:34AM Steve Ballmer, the outgoing Microsoft chief executive, gave a characteristic emotional and energetic farewell address last week to "the greatest company in the world". Measurement must address the increasingly complex purchasing journey by Phuong Nguyen 30 September 2013, 08:00AM So much has changed since I started my career. For a start, the "purchase funnel", once the cornerstone of many a marketing strategy, is dead, writes Phuong Nguyen, UK head of eBay Advertising. 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Brands chasing engagement are forgetting the importance of user experience by Haran Ramachandran 30 September 2013, 08:14AM Brands chasing engagement are forgetting one of the most important drivers of human beings, writes Haran Ramachandran, digital director at M&C Saatchi Sport & Entertainment. IG Group calls in Brands2Life to explain spread betting by John Owens 30 September 2013, 09:52AM FTSE 250 company IG Group has appointed Brands2Life to explain spread betting and forex trading to the public. Elle tackles pay inequality and sexual abuse in challenge to women's feminist attitudes by Matthew Chapman 30 September 2013, 10:44AM Three groups of feminists are working with ad agencies to re-imagine the feminist movement for today for the November issue of Elle with activity that tackles issues including pay inequality. From the blogs Personalise to thrive Ray Kieser 30 September 2013, 10:04AM 10 Golden Rules For A Successful Celebrity Affair by @TheAgencyUK Saman Mansourpour 30 September 2013, 8:27AM Are you an amateur or a professional in life? Hugh Salmon 30 September 2013, 8:03AM Park Life - the most social parks in London Gina Horton 27 September 2013, 2:51PM Manchester City launch 10 new Twitter accounts to communicate with fans around the world Charlotte Henry 27 September 2013, 2:36PM Latest jobs Consultant, Retail Finance Recruiter Hasson Associates Salary £50,000 - £64,000 Location Central London Senior Account Manager Recruiter Purple Consultancy Salary £35000 - £44000 per annum Location London Account Director Recruiter Purple Consultancy Salary £50000 - £60000 per annum Location London Business Development Director Recruiter Major Players Salary £45000 - £55000 per annum + excellent bonus and perks Location London Junior Trends Analyst Recruiter Elizabeth Norman International Salary £20000 Per Annum Location London Business Development Director Recruiter Major Players Salary £70000 - £80000 per annum + excellent bonus and perks Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... How To Turn One Idea Into Multiple Marketing Opportunities (Expert Reports) Modern internet marketing is about consistently delivering value, growin... 6 Steps To Social Media Customer Services Success (Expert Reports) “50% of consumers are already using social media to reach out for ... How To Give A Killer Presentation (Expert Reports) A 12-year-old boy from Kenya was asked to give a TED talk. Although nerv... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders