Media AM - Hearst, TalkSport, Weve, iPhone launches, digital outdoor

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	11th September 2013

Hearst's leaders talk us through the Esquire Weekly iPad app Last week's launch of Esquire Weekly, a digital weekly edition of the monthly men's magazine, is the latest digital foray for publisher Hearst. We talk to some of its leaders about the new 99p iPad app.     Wickes renews TalkSport sponsorship Wickes has renewed its sponsorship with TalkSport for another year, building on its four-year relationship with the station, in a deal brokered by Carat Sponsorship.     Nigel Clarkson joins 'turbo-charged' Weve as commercial lead Weve, the mobile ad network created by Vodafone, O2 and EE, has hired LivingSocial's head of sales Nigel Clarkson as its first permanent commercial director.     Why the iPhone 5C and 5S are not a radical leap forward Apple's "next-generation" of iPhones, the iPhone 5C and iPhone 5S, are technically compelling but not the great leap forward were were waiting for, says Matthew Knight, head of innovation at Carat.     When you have a Ferrari why drive it like a Volvo? Outdoor media owners have yet to fully leverage the flexibility and possibilities digital assets now afford, says Primesight's UK leader.     Have we taken leave of our census? Our 200-year-old census is under threat, says Ipsos Media's John Carroll. He says time has been called on the decennial bastion of market research.     BT begins new era as a sports broadcaster BT's consumer marketing chief, David James, talks to Arif Durrani about BT Sport's first few weeks.     Microsoft eyes innovation with Ballmer successor A new chief executive would need to seamlessly integrate the company's properties, including ad assets. By Alasdair Reid.     Right now, C4 should gladly sacrifice critical acclaim for more viewers What happened to Channel 4 this summer? A mass audience exodus made a typically quiet period seem more like a wake.     Should publishers run their own digital exchanges? Ad exchanges generate revenue, but publishers are now wondering if they can do a better job, Alasdair Reid writes.     Media welcomes the return of Dawn Airey Yahoo! hopes its new EMEA boss can emulate the impact made by Marissa Mayer in the US, Arif Durrani writes.     Remember, you are not 'normal' - but there is one key area in which you are If you're reading this - and I suspect you are, unless you are so powerful that your PA is reading it to you - it is highly likely that you're not normal. I've checked.     A view from the top On my desk sits a battered Pocket Oxford Dictionary. It was given to me by my father-in-law 20 years ago. It defines a holiday as a "break from one's normal work".   Latest blogs   Time to get engaged As I sit here and write this, I am filled with fear. In less than an hour I will be attached to a dentist's chair for a minor op on my jaw.     Nissan begins wearable tech with Nismo Watch Nissan is set to become the first car manufacturer to create a smartwatch that will connect a driver to the car and will provide drivers with real-time biometric data.     How to fix problems that are festering Have you ever been in a meeting where you felt unable to say what you were really thinking because you knew that it would be unpopular?     What does agency consolidation tell us about the future? This week's Ad:Tech promises to explore one of the defining industry trends, says Dan Brain, content manager of the event.     Media Week revamps for the mobile age Welcome to your new-look Media Week. As you can see, while you've all been enjoying your holidays and watching the cricket, we've had a bit of a summer refurb.   Media Sales - Digital Out of Home , MOOH Group Ltd £25,000 - £35,000 per annum + commission + bonus + benefits, London Creative Services Manager , Green Cave People £30,000-£35,000, Central London Advertising and Sponsorship Sales Executive; W.London; Up to £25K plus uncapped comms , Caspian Media Up to £25,000 per annum plus uncapped commission, West London; Chelsea Key Account Manager – International (THE) , TSL Education Ltd attractive salary, commission + benefits, Holborn, London PPC Executive , Ultimate Asset £20000 - £23000 per annum + excellent benefits, City of London

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