Marketing Daily - Marketing salaries: adjusting to the 'new normal'. Plus Apple, Coca-Cola and Fairy

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Marketing Daily Bulletin , 30th September 2013

Marketing salaries: adjusting to the 'new normal'   Apple overtakes Coca-Cola to become world's 'most valuable' brand   P&G dials up Fairy marketing after ASA victory over Unilever's Persil   Why marketers must stop confusing price with value   Joanna Lumley takes centre stage in Sky on-demand campaign   Elle tackles pay inequality and sexual abuse in challenge to women's feminist attitudes   Brands chasing engagement are forgetting the importance of user experience   Measurement must address the increasingly complex purchasing journey       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       A good designer will lead you to the prize   Npower hires ex-Nationwide brand head Alastair Pegg   Diageo opens Johnnie Walker 'whisky embassy' in Seoul   Marketing Society Brand of the Year 2013: VOTING IS OPEN!   JOBS BOARD Senior Designer , Dahling LtdUp to £45,000 , Central London   Digital Content Executive - FASHION - London - £25k , 24 Seven IncUp to £25,000 , Central London   Recruitment Consultant - Creative Industry , Network Career Consultants£23000 - £32000 per annum + OTE - £50,000, Pension, bonus , London   Digital Artworker - Integrated Agency - Bucks/Berks - £25,000 - £30,000 - NP014 , Stonor£25k to £30k , Buckinghamshire   Associate Consultant / Strategist , Rare Selection£50 - £70K + 30% bonus & benefits , Central London   ADVERTISEMENT   PPA Advertising Awards 2013 Shortlist Announced The shortlist for the PPA Advertising Awards 2013, in association with Brand Republic, has been announced. Find out who is in the running for which award here.

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