Friday, 6 September 2013

Media AM - MediaVest, Twitter, Campaign Viral Chart, PHD

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Media AM Bulletin 06th September 2013
MediaVest on alert as More Th>n calls £10m review  
MediaVest on alert as More Th>n calls £10m review
More Th>n, RSA's consumer insurance brand, has begun a review of its £10 million media planning and buying account, putting incumbent MediaVest on alert.
 
Bruce Daisley promoted to UK country manager at Twitter  
Bruce Daisley promoted to UK country manager at Twitter
Bruce Daisley, the sales director at Twitter, has been promoted to UK country manager, replacing Tony Wang.
 
Campaign Viral Chart: LG rains asteroids in first place  
Campaign Viral Chart: LG rains asteroids in first place
LG, the electronics manufacturer, has topped the viral chart this week with a hidden-camera video to promote its new 84-inch television.
 
PHD elevates Avril Canavan to global marketing chief  
PHD elevates Avril Canavan to global marketing chief
PHD, the Omnicom Media Group agency, has promoted Avril Canavan, its worldwide PR and communications director, to the new role of worldwide marketing and communications director.
 
At 50, has the MBC programme kept pace?  
At 50, has the MBC programme kept pace?
From its humble beginnings as an event for those learning on the job, the Media Business Course is now an institution. John Tylee looks at its enduring success.
 
Media business rankings  
Media business rankings
6 September 2013: No changes this week for media, with MediaCom remaining comfortable at the top.
 
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