| Why aren't you using SMS? | | 13 September 2013, 10:38AM |  SMS should be higher up on a mobile marketers agenda, in an industry such as ours we're driven by results and metrics and we're constantly looking for the most engaging way to reach consumers and tell our brand story, so using SMS for marketing campaigns should be a no-brainer: 97% of SMS text messages are read by the consumer and on average 26% respond.
| | | | Twitter gets pre-IPO serious with SEC filing and MoPub buy | | 13 September 2013, 10:31AM |  Twitter has officially announced (via a Tweet no less) that it has "confidentially submitted an S-1 to the SEC for a planned IPO". It was able to submit confidentially, as it had annual revenues of less than $1bn. Twitter has been gearing up this year for the announcement - the MoPub acquisition this week being a key move for them. They have also made some strategic hires of former heavyweight investment bankers to accelerate the process recently.
| | | | A week of smart launches: Samsung and Apple | | 13 September 2013, 9:54AM |  It's been a busy few days in the world of tech product launches. Last week, Samsung unveiled its highly anticipated Galaxy Gear smartwatch, then this week, Apple revealed its upgrade on last year's best selling iPhone 5 – the iPhone 5s, as well as the 'budget' iPhone 5c. We examined the social conversation around each launch to see how the products were received by observers on social media.
| | | | Why we need more math (wo)men | | 12 September 2013, 1:50PM |  With the conference season in full swing, the industry should be able to approach the end of the year with a pretty good idea of the key challenges and what needs to be done to overcome them. I wouldn't mind betting that many of the problems involve data and most of the solutions will be heavily reliant on some pretty complex number crunching. Whether it's improving the probability of someone responding to an advert, deciding on the most effective bidding strategies, or developing better algorithms for audience profile development, one thing is for sure; there has never been more demand for mathematics skills in digital advertising.
| | | | The death of beauty in advertising | | 12 September 2013, 1:30PM |  Models are everywhere. They advertise clothes, pose with gadgets, and flick back shiny hair while mouthing, 'Because I'm worth it'. Models are an integral part of the advertising industry. But I'm going to let you in on a little secret: they don't sell.
| | | | Ubiquitous data is attractive but confusing | | 12 September 2013, 10:11AM |  In recent years, the UK has seen an explosion in terms of ownership of smartphones (55% penetration) and, more recently, tablets, (30% penetration) (Ipsos MediaCT Technology Tracker Q3 2013). Increased ownership of 'smart devices' has doubled the use of mobile data in the last year. With demands for mobile internet increasing so dramatically, so too are consumers' expectations for accessing data anywhere on their device of choice.
| | | | Six reasons why Buzzfeed has killed the list (the last list you'll ever need to read) | | 11 September 2013, 11:30AM |  Before I have my eyes gouged out by a mob of angry list-lovers, I'd just like to preface this blog post with one thing: I am one of you! I too sleep peacefully at night with a little grin on my chops when I have categorised every last bit of my day into a wonderful, succinct catalogue of list-based joy. Which is why I felt compelled to write this post as an indictment against all the bloggers committing heinous crimes against my very favourite organisational format. And number one among the accused is Buzzfeed.
| | | | How traditional ad techniques continue to influence the digital landscape | | 11 September 2013, 11:00AM |  Lately, I've heard lots of talk in our industry about how digital advertisers are beginning to really take a look back at traditional methods and apply them to their work. Why do I say this? Because the online advertising landscape is so cluttered and crammed with messaging, coming at consumers from all angles. As an industry we are beginning to realise that the good old days of clean cut and simple messaging are sorely longed for.
| | | | British reserve, the smartphone, and an advertiser's dream | | 11 September 2013, 10:15AM |  I had reason to browse Debrett's Everyday Etiquette website recently, and found myself drawn to what I felt was an unexpected entry to link with etiquette: 'reserve'. Us Brits are renowned for our reserve, refusing to 'make a drama out of a crisis'. The example Debrett's describes so beautifully is '[submitting] to terrible service with weary stoicism'. How true. Sigh.
| | | | | | | | |
No comments:
Post a Comment