Monday, 23 September 2013

Breaking news from Brand Republic - Apple retains CoolBrands top spot, Lloyds Bank, Tesco, Newsworks

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Latest news

Apple retains CoolBrands top spot while luxury names bounce back
Apple retains CoolBrands top spot while luxury names bounce back
by Sam Howroyd
23 September 2013, 08:44AM
Apple has retained the top spot in the 12th annual CoolBrands survey, which this year is favouring premium fashion names over digital and affordable brands.
Lloyds Bank returns with 'moments that matter' pledge
Lloyds Bank returns with 'moments that matter' pledge
by Alex Brownsell
23 September 2013, 08:00AM
Lloyds Bank has announced its return to UK high streets with a multimillion-pound campaign promising to offer products and services tailored to the "Moments that matter" to its customers.
Tesco launches UK's biggest magazine
Tesco launches UK's biggest magazine
by Arif Durrani
23 September 2013, 08:57AM
Supermarket giant Tesco has launched what promises to be the UK's largest magazine by number of copies and readership, as part of a new print and digital content programme based around its 'Love Every Mouthful' message.
Newsworks launch ads underlining the value of newsbrands
Newsworks launch ads underlining the value of newsbrands
by Arif Durrani
23 September 2013, 08:30AM
Newsworks, the marketing body for national newsbrands, has today launched a 12-week multi-platform advertising campaign around the strapline "Papers aren't just paper anymore".

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Also in the news

Lloyds Bank's Catherine Kehoe: 'We're here to serve people and help Britain prosper'
Lloyds Bank's Catherine Kehoe: 'We're here to serve people and help Britain prosper'
by Alex Brownsell
23 September 2013, 08:00AM
Lloyds Banking Group's marketing boss Catherine Kehoe tells Marketing why the time was right to end Lloyds TSB's long-standing "For the journey" campaign.
KFC appoints David Timm as top UK marketer to replace Jennelle Tilling
KFC appoints David Timm as top UK marketer to replace Jennelle Tilling
by Matthew Chapman
20 September 2013, 03:30PM
KFC has appointed David Timm as its UK & Ireland marketing chief to replace Jennelle Tilling, who will take up the chief marketing officer position at KFC parent company Yum! Restaurants International.
Digital world is having a deep impact on emerging consumers, says Tesco chief
Digital world is having a deep impact on emerging consumers, says Tesco chief
by Loulla-Mae Eleftheriou-Smith
23 September 2013, 09:38AM
Philip Clarke, Tesco's chief executive, says that the brand is preparing for a changing consumer environment, claiming that "the digital world is having a deep impact on emerging consumers".

Opinion

A view from the top
A view from the top
by Jerry Buhlmann
19 September 2013, 08:00AM
Sitting in my office on Friday morning, two hours before the deadline to submit this piece, it feels like a normal week.
A view from the bottom
A view from the bottom
by Jasper Hunter
19 September 2013, 08:00AM
As the garage door shunts up, I slide my bike into the fix-gear hipster heaven that is our car park. You can't help but feel you've cycled into Nathan Barley's bike shed.
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From the blogs

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Most Contagious/A road map for the immediate future
Most Contagious/A road map for the immediate future
by Getmemedia
23 September 2013, 07:59AM
Most Contagious celebrates and interrogates the key events, movements, innovations and people that shaped 2013, connecting the dots and priming attendees for the challenges and opportunities of the months ahead. It is the year in a day. This unique...
Giving a voice to outdoor advertising
Giving a voice to outdoor advertising
by Ross Neil, WCRS
19 September 2013, 03:20PM
In the 1950s classic Sunset Boulevard, Gloria Swanson, a faded silent movie star, bitter that her career has been ruined by the new "talkies", says "We didn t need dialogue. We had face." She was talking of the power and the impact a stunning visu...
PPA Advertising Awards puts Microsoft, Volvo, O2 and more brands on 2013 shortlist
PPA Advertising Awards puts Microsoft, Volvo, O2 and more brands on 2013 shortlist
by Laura Howes
19 September 2013, 09:00AM
Microsoft, Volvo, O2, Tesco and Panasonic are among the brands shortlisted for their work with magazine brands in the second annual PPA Advertising Awards.
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