Digital AM - Mercedes chicken ad, Google, YouTube, Virgin Media, BrandMAX

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Campaign Viral Chart: Mercedes chicken ad enters chart by Ben Hall 27 September 2013, 11:40AM Mercedes-Benz's light-hearted new ad featuring a chicken keeping its head still while its body is moved around, has entered the Campaign Viral Chart this week. Google celebrates 15 years of search with piñata game by Loulla-Mae Eleftheriou-Smith 27 September 2013, 11:11AM Google turns 15 today and, to celebrate, has created an interactive game of piñata-playing letters. YouTube offers online video consultancy with ZenithOptimedia by Louise Ridley 27 September 2013, 11:01AM ZenithOptimedia has teamed up with YouTube and Wildfire, Google's social marketing software, to launch a global branded content consultancy service for its clients. What the death of the mobile long-tail means for agencies by Victor Malachard 27 September 2013, 11:00AM Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought. Customers are king in the digital world by Emma Chalwin, Adobe 27 September 2013, 09:07AM We all know that the customer is always right - so what are brands really doing to ensure they are delivering the best customer experience online? Over a series of six articles, Marketing is showcasing how Adobe is helping global brands ensure their ... 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Flat design is not right for all markets by Adam Powers 27 September 2013, 08:35AM Sir Jony Ive revealed his vision for Apple's iOS7 operating system on 10 September, and the company's senior vice-president of design's vision of the world is flat, writes Adam Powers, head of user experience and a partner at BBH London. Jeff Dodds to leave Virgin Media as part of restructure by Maisie McCabe 26 September 2013, 03:11PM Jeff Dodds, the chief marketing officer of Virgin Media, is to leave the cable and TV provider in early 2014, after helping the business integrate into Liberty Global. BrandMAX: Red Bull space jump the 'most daring stunt of all time' by Louise Ridley 26 September 2013, 04:24PM Felix Baumgartner's space jump was "possibly the most ambitious and daring marketing stunt of all time", according to Red Bee Media's creative chief, Andy Bryant, who said advertisers should take tips from broadcasters. BrandMAX: 'We are going to see video explode again' says McCann's Zaid al Zaidy by Loulla-Mae Eleftheriou-Smith 26 September 2013, 04:05PM Zaid al Zaidy, McCann London's chief strategy officer, said today that online video advertising has not yet reached its maturity, and brands and advertisers "are going to see video explode again" in the coming years. From the blogs Vive la télévision! Lindsey Clay 27 September 2013, 8:22AM Who's your Sherpa? Rachel Brushfield 27 September 2013, 4:01AM SEO PR: the future for online visibility Rebecca Scully 26 September 2013, 11:59AM Tackling social's obesity crisis; the curse of social junk Matthew Holt 26 September 2013, 9:25AM Smartphone Marketing - the next era Chris Minas 26 September 2013, 7:30AM Latest jobs Executive Digital Director: £90k Recruiter Ultimate Asset Salary £89000 - £90000 per annum + Top Benefits! Location London Senior Strategist Recruiter Direct Recruitment Salary £50,000 - £60,000 Location London Freelance E-Commerce Designer Recruiter Creative Recruitment Salary £150 - £200 per day Location City of London Digital Project Manager Recruiter Daniel Marks London Salary £30-35K + Benefits. 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