marketing your business online: Media PM - TSB, PHD, ShortList, Richard Desmond, Virgin Media

Thursday 19 September 2013

Media PM - TSB, PHD, ShortList, Richard Desmond, Virgin Media


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	19th September 2013

New bank TSB seeks media agency to complete roster

TSB, the new bank that was spun out of Lloyds Banking Group, is looking for an agency to handle its £30 million media planning and buying account.

PHD wins £14m Seat UK media account

Seat, the Volkswagen-owned car marquee, is moving its £14 million UK planning and buying business to PHD, but kept the majority of its global media planning and buying with incumbent MediaCom.

Marchant brings touch of glamour to ShortList

The publishing director of Stylist and ShortList talks to Louise Ridley about shedding the freesheet stigma, luxury advertisers and what's next.

Desmond takes Sorrell to task over TV content

The C5 boss accuses Sorrell of using Group M's financial muscle to strike programming deals. Arif Durrani reports.

Virgin Media to cut 600 posts

Virgin Media is set to cut 600 posts, as part of a push to be more "agile and efficient" now it is part of Liberty Global.

Can wearable tech work as a new ad platform?

Will smartwatches be the next must-have and can advertisers turn this into an opportunity, Mark Banham asks.

UK agencies take the lead after Tokyo 2020 victory

Thanks to London 2012, sports consultancies find themselves in demand as advisors on sporting bids, David Benady writes.

The airline industry can teach us a thing or two about effective pitching

I read a lot of business books. They will normally see me through a Tube trip, and careful filleting will yield a quote, a fact or half an idea for a pitch. Only one has gripped me, though, and stuck with me years later - The Checklist Manifesto by Atul Gawande.

Guardian opens Labs with Anna Watkins

Guardian News & Media has appointed Initiative's managing director, Anna Watkins, to head its new brand partnerships offering, Guardian Labs.

Nigel Sharrocks returns to media and silver screen with DCM

Digital Cinema Media (DCM), the sales house for Odeon, Cineworld, Vue, Picturehouse and many independent cinemas, has appointed former Warner Bros and Aegis Media leader, Nigel Sharrocks, as its first non-executive chairman.

Govt reviews strategy after IPA stand

The Cabinet Office is reviewing its process for selecting advertising services after the IPA's vote of no confidence in the Government Procurement Service last week.

Publicis acquires digital shop Poke

Publicis Groupe has bought the digital agency Poke from Mother Holdings and its founding partners for about £10 million.

IMterview: What does Ballmer departure mean for Microsoft?

Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

Planning the future for media agencies

It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.

How media owners can benefit from partnering with creative production companies

Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.

You don't want that, you want this

I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.

Audi and BMW top consumer searches for cars, online

In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.