Media AM - Hearst chief, KFC, Financial Times, Talon, Pinterest

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	09th September 2013

Hearst's chief: 'ABC trends are missing all the points' Current Audit Bureau of Circulations trends are not reflecting the reality of the magazine industry, according to Arnaud de Puyfontaine, chief executive of Hearst Magazines UK.     KFC launches animated sponsorship on E4 KFC, the world's largest chicken-based fast food chain, has launched animated ads across Chanel 4's digital channel E4 to promote its Streetwise range.     FT asks if Britain is back on its feet as Osborne marks economic upturn The Financial Times today launches a brand campaign asking, "Britain, back on its feet?", to coincide with chancellor George Osborne's speech on the UK's economic recovery.     Talon appoints Simkins as innovations director Talon has appointed former Posterscope convergence business director Richard Simkins to the newly-created position of innovations director.     Pinterest hires Sarah Bush as first UK country manager Pinterest has appointed Sarah Bush as its first UK country manager as it seeks to grow the brand outside of its core US market.     BT begins new era as a sports broadcaster BT's consumer marketing chief, David James, talks to Arif Durrani about BT Sport's first few weeks.     Microsoft eyes innovation with Ballmer successor A new chief executive would need to seamlessly integrate the company's properties, including ad assets. By Alasdair Reid.     Right now, C4 should gladly sacrifice critical acclaim for more viewers What happened to Channel 4 this summer? A mass audience exodus made a typically quiet period seem more like a wake.     Should publishers run their own digital exchanges? Ad exchanges generate revenue, but publishers are now wondering if they can do a better job, Alasdair Reid writes.     Media welcomes the return of Dawn Airey Yahoo! hopes its new EMEA boss can emulate the impact made by Marissa Mayer in the US, Arif Durrani writes.     Remember, you are not 'normal' - but there is one key area in which you are If you're reading this - and I suspect you are, unless you are so powerful that your PA is reading it to you - it is highly likely that you're not normal. I've checked.     A view from the top On my desk sits a battered Pocket Oxford Dictionary. It was given to me by my father-in-law 20 years ago. It defines a holiday as a "break from one's normal work".   Latest blogs   Nissan begins wearable tech with Nismo Watch Nissan is set to become the first car manufacturer to create a smartwatch that will connect a driver to the car and will provide drivers with real-time biometric data.     How to fix problems that are festering Have you ever been in a meeting where you felt unable to say what you were really thinking because you knew that it would be unpopular?     What does agency consolidation tell us about the future? This week's Ad:Tech promises to explore one of the defining industry trends, says Dan Brain, content manager of the event.     Media Week revamps for the mobile age Welcome to your new-look Media Week. As you can see, while you've all been enjoying your holidays and watching the cricket, we've had a bit of a summer refurb.     Advertisers should deal with holding companies as well as agencies If in the last two years, an advertiser, having sorted out the media agency terms of business, thought it was safe to get back in the water, it's time for a re-think.   Media Sales - Digital Out of Home , MOOH Group Ltd £25,000 - £35,000 per annum + commission + bonus + benefits, London Creative Services Manager , Green Cave People £30,000-£35,000, Central London Advertising and Sponsorship Sales Executive; W.London; Up to £25K plus uncapped comms , Caspian Media Up to £25,000 per annum plus uncapped commission, West London; Chelsea Key Account Manager – International (THE) , TSL Education Ltd attractive salary, commission + benefits, Holborn, London Campaign Manager , PFJ £30000 - £32000 per annum + bonus, South West London

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