Media AM - BT Sport, Twitter, media agencies, IPA, ITV, Time Out

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	18th September 2013

BT Sport app to pass 1m downloads After a shaky start, BT Sport's app is set to pass one million downloads in the coming weeks, less than two months after its launch.     Twitter to target Facebook users with new-look mobile app Twitter is preparing to unveil a mobile app that will more clearly stream content by trending subjects and display photos and videos more prominently, according to a report.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     IPA passes vote of no confidence in GPS The Institute of Practitioners in Advertising has passed a vote of no confidence in the Government Procurement Service's ability to run pitches and has voiced the industry's "profound frustration" in a letter to the cabinet minister, Francis Maude.     ITV hires Sarah Speake to lead commercial marketing and research ITV has hired Sarah Speake, the strategic marketing director at Google UK and Ireland, to the post of director of commercial marketing and research, replacing Paul Gilshan.     Time Out appoints Tim Arthur acting chief exec Tim Arthur, the editor-in-chief of Time Out London, will become acting chief executive of Time Out Group in October as Aksel van der Wal steps down after three years.     Brands set for big plans as The X Factor returns There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady.     Hearst's de Puyfontaine eyes digital transformation The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation.     Is the GPS review fit for purpose? The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe.     Awards hopefuls, new boundaries and old egos show media in fine fettle For the first time that day, there was unqualified agreement: the quality of entries shortlisted for this year's Media Week Awards had been exceptionally high. Time and again, individual judges muttered how, during any other year, "that would have walked away with it".     Agencies integrate mobile to future-proof business What is the industry doing to develop mobile marketing as the platform escalates in importance, David Benady asks.     Stop the press: four things people in media need to know about lists The list is a perfectly shaped content format for a media snacking world and it is excellent for writers too: you don't need a particular point - you can just sweep a bucket of related stuff into a list and pretend you've thought about it. I love them.     Things we like: Animated brands, The Big Issue, Newsworks awards Things we like this week includes Sky's Toy Story ad, The Big Issue's design competition and Newsworks' inaugural planning awards.   Latest blogs   How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.     You don't want that, you want this I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.     Audi and BMW top consumer searches for cars, online In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.     The essential components of a brilliant strategy The 3 essential components of a brilliant strategy are Tactics, Tactics and Tactics.     IFA 2013: Five things you need to know IFA Berlin is the global technology show that gives some of the biggest players in the industry a platform on which to launch and showcase the set of devices that will carry them into the key Christmas trading period. Here are my five key things I think you need to know.

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