Media AM - Bauer Media, YouTube, Channel 4, Maxus, Print Street, Tesco

	View in web browser Add to safe senders list

	24th September 2013

Bauer Media brain study finds single brand cross-platform campaigns pay off Advertising is more effective when it is run cross-platform across a single media brand rather than on different brands on each platform, according to a neuroscience study from Bauer Media's Heat magazine.     Kevin Bacon beats Jamie Oliver in YouTube cooking battle Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company's latest ad, in partnership with YouTube.     Channel 4 hires Matt Rennie to run Box TV Channel 4 has hired Matt Rennie, the enterprise director at Global Radio, as the managing director of Box Television, replacing Gidon Katz.     What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.     Maxus moves Neil Stewart to global client role Maxus, the Group M agency, has elevated Neil Stewart, the chief executive of Maxus Asia Pacific, to the new role of chief client officer, Maxus Global.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.     Tesco denies Hudl tablet will lead to 'closed world' of content Tesco has launched Hudl, a seven-inch own-brand Android tablet that costs £119, or less than £100 for Clubcard customers, which it claims will not create a "closed world of Tesco content".     Downton Abbey return delivers highest-rating opener so far 'Downton Abbey' returned with an average audience of 9.5 million last night, the biggest audience to date for a series opener of the period drama.     Red Bull to mark Stratos anniversary with two-hour Felix Baumgartner documentary Red Bull Media has tied up with music-streaming service Rdio to promote a two-hour documentary charting Felix Baumgartner's 128,000-feet skydive last year.     UK agencies take the lead after Tokyo 2020 victory Thanks to London 2012, sports consultancies find themselves in demand as advisors on sporting bids, David Benady writes.     Things we like: fashion week print launches, BT Sport and Thinkbox     Desmond takes Sorrell to task over TV content The C5 boss accuses Sorrell of using Group M's financial muscle to strike programming deals. Arif Durrani reports.     Can wearable tech work as a new ad platform? Will smartwatches be the next must-have and can advertisers turn this into an opportunity, Mark Banham asks.     Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite In many respects, the less-than-amicable divorce of Premier Foods and Starcom MediaVest Group after seven years is the story of our times.     Marchant brings touch of glamour to Shortlist The publishing director of Stylist and ShortList talks to Louise Ridley about shedding the freesheet stigma, luxury advertisers and what's next.   Latest blogs   IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.     You don't want that, you want this I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.     Audi and BMW top consumer searches for cars, online In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.

Manage Bulletins Unsubscribe