Breaking news from Brand Republic - Jamie Oliver, National Lottery, BlackBerry, Ryanair, C4

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Kevin Bacon beats Jamie Oliver in YouTube cooking battle by Louise Ridley 24 September 2013, 09:16AM Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company's latest ad, in partnership with YouTube. National Lottery backs new £2 Lotto game with £15m ad push by Gemma Charles 24 September 2013, 09:00AM The National Lottery is rolling out a £15m marketing drive, the biggest since its 1994 launch campaign, as part of a plan to revive flagging sales of its Lotto game. Ailing BlackBerry to be sold for $4.7bn and taken private by Loulla-Mae Eleftheriou-Smith 24 September 2013, 09:25AM BlackBerry has agreed to be sold to a financial consortium led by Fairfax Financial Holdings for $4.7bn (£2.93bn), subject to due diligence. Ryanair revamps digital strategy with creation of Twitter account by Loulla-Mae Eleftheriou-Smith 23 September 2013, 05:00PM Ryanair, the brand that has notoriously eschewed social media, ignored Facebook complaint groups created by disgruntled customers and has barely redesigned its web site since its inception, has created a @Ryanair Twitter account to improve its custom... Promotion: Digital adoption - where are we now? Marketing heads from EE, Argos, McLaren, Nokia, The Telegraph, Yahoo! and more to discuss AR, social, mobile, content, youth marketing... join them at #BRVirtual on 1st & 2nd October.   More details here . Also in the news Channel 4 hires Matt Rennie to run Box TV by Maisie McCabe 24 September 2013, 10:00AM Channel 4 has hired Matt Rennie, the enterprise director at Global Radio, as the managing director of Box Television, replacing Gidon Katz. Camelot's Sally Cowdry: 'After 18 years, players want more excitement from Lotto' by Gemma Charles 24 September 2013, 09:00AM Sally Cowdry (below, right), the consumer and marketing director of National Lottery operator Camelot, spoke to Marketing about the changes and the strategy behind its latest campaign. Mikado relaunches as 'effortlessly original' by Louise Ridley 23 September 2013, 02:41PM Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. Opinion Damian McBride leak "worst weekend" of career, Siobhan Kenny reveals by John Owens 23 September 2013, 11:48AM Former government comms head Siobhan Kenny has given her side of the story after being stung by Damian McBride's press briefings. The airline industry can teach us a thing or two about effective pitching by Russell Davies 19 September 2013, 08:00AM I read a lot of business books. They will normally see me through a Tube trip, and careful filleting will yield a quote, a fact or half an idea for a pitch. Promotion: The digital marketing qualification for you, created by Google Do you have the skills you need for the digital revolution? Squared Online is the marketing course for today’s and tomorrow's connected leaders, developed by Google.    Get course information now.   From the blogs TURNING THE TABLES Dave Trott 24 September 2013, 7:49AM Will the new Borders store in Singapore succeed in a world without physical books? Chris J Reed 24 September 2013, 12:41AM Lloyds Bank: the bland played on. Jonathan Staines 23 September 2013, 1:46PM More... Most Contagious/A road map for the immediate future by Getmemedia 23 September 2013, 07:59AM Most Contagious celebrates and interrogates the key events, movements, innovations and people that shaped 2013, connecting the dots and priming attendees for the challenges and opportunities of the months ahead. It is the year in a day. Giving a voice to outdoor advertising by Ross Neil, WCRS 19 September 2013, 03:20PM In the 1950s classic Sunset Boulevard, Gloria Swanson, a faded silent movie star, bitter that her career has been ruined by the new "talkies", says "We didn't need dialogue. We had face." PPA Advertising Awards puts Microsoft, Volvo, O2 and more brands on 2013 shortlist by Laura Howes 19 September 2013, 09:00AM Microsoft, Volvo, O2, Tesco and Panasonic are among the brands shortlisted for their work with magazine brands in the second annual PPA Advertising Awards. 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