| Latest News | | | | | Premier Foods, owner of Hovis and Oxo, has called a £20 million review of its UK media planning and buying business, handled for the past seven years by Starcom MediaVest Group. | | | | | | Scottish Widows, the pensions company, has named 101 as its agency of record after a competitive pitch. | | | | | | John Davidson, currently the head of trading at Starcom MediaVest Group (SMG), will leave the agency at the end of the year to join Kinetic Worldwide in the new role of chief commercial officer for the UK. | | | | | | Walkers ambassador Gary Lineker will kick off an online "ingredient hunt" for the crisp brand this evening, in a TV ad airing on Channel 4. | | | | | | St John Ambulance has launched a TV and interactive campaign urging viewers to learn first aid. | | | | | | 'The X Factor' maintained its audience last night, pulling in a peak audience of 10.7 million for the programme, matching the number for last Sunday's episode. | | | Promoted | | | | | Digital media director by day, psychedelic soul DJ by night; Krishan Patel's Biggr Picture is all about the beat. | | | ________ | | | | | |
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