Monday 16 September 2013

Campaign Daily Fix - Premier Foods calls media pitch, Scottish Widows appoints 101, X Factor peaks at 10.7m, Kinetic Worldwide, Walkers, St John Ambulance

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Latest News

Premier Foods calls £20m media review
by Arif Durrani,
16 September 2013, 11:54AM
Premier Foods calls £20m media review
Premier Foods, owner of Hovis and Oxo, has called a £20 million review of its UK media planning and buying business, handled for the past seven years by Starcom MediaVest Group.
Scottish Widows appoints 101
by James Swift,
13 September 2013, 06:46PM
Scottish Widows appoints 101
Scottish Widows, the pensions company, has named 101 as its agency of record after a competitive pitch.
John Davidson joins Kinetic Worldwide as CCO
by Simon Nias,
16 September 2013, 09:52AM
John Davidson joins Kinetic Worldwide as CCO
John Davidson, currently the head of trading at Starcom MediaVest Group (SMG), will leave the agency at the end of the year to join Kinetic Worldwide in the new role of chief commercial officer for the UK.
Gary Lineker hunts 'lost' ingredients in Walkers online game
by Louise Ridley,
16 September 2013, 11:40AM
Gary Lineker hunts 'lost' ingredients in Walkers online game
Walkers ambassador Gary Lineker will kick off an online "ingredient hunt" for the crisp brand this evening, in a TV ad airing on Channel 4.
St John Ambulance interactive campaign urges viewers to learn first aid
by James Swift,
16 September 2013, 10:10AM
St John Ambulance interactive campaign urges viewers to learn first aid
St John Ambulance has launched a TV and interactive campaign urging viewers to learn first aid.
X Factor peaks at 10.7m again for third Sunday show
by Louise Ridley,
16 September 2013, 11:31AM
X Factor peaks at 10.7m again for third Sunday show
'The X Factor' maintained its audience last night, pulling in a peak audience of 10.7 million for the programme, matching the number for last Sunday's episode.
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Latest Work

Zurich Insurance "true love" by McCann Worldgroup Europe
16 September 2013, 11:53AM
Zurich Insurance
Zurich Insurance has released two TV spots as part of a global campaign. McCann Worldgroup Europe created the work, which is its first for the brand since Interpublic Group won the integrated advertising and media account earlier this year. The spots...
Axe Hair "hair tutorials" by Bartle Bogle Hegarty
13 September 2013, 12:08PM
Axe Hair
The Unilever brand Axe has released a series of online videos giving men something that has previously been almost exclusively the domain of women hair tutorials. Bartle Bogle Hegarty created the humorous spots, which push Axe s hair-styling range ...
HSBC "tree house" by JWT London
12 September 2013, 06:21PM
HSBC
HSBC has released a TV ad declaring its commitment to supplying mortgages to first-time buyers. It is the first work JWT has created for the brand since being reappointed to the account in August. The spot shows a father building a tree house for h...

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