Thursday, 5 September 2013

The Wall > Why not make September be the month you think about SEO?

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Why not make September be the month you think about SEO?
05 September 2013, 2:00PM

bigstockSeoWordCloudMost likely you are back from summer holidays and jumping back into work life. You are juggling a hectic schedule and wondering if you can manage it all. The last thing on your mind is SEO (Search Engine Optimization), but if you read this (very long!) blog post, you'll get some extra insight into what this mysterious subject is all about and why you should care about it. You'll also find some practical ways (from me the novice, and two experts) that will help you fold SEO practices into your daily life.

Brands on Vine: infographic
05 September 2013, 1:58PM

natwest vineA recent post about NatWest using Vine as a customer service tool (pictured) proved to be of interest to a lot of readers, so this infographic might also be useful for anyone social video strategy. It looks at some of the best brands on Vine and the way they are using the six-second video sharing service as a marketing tool. From the examples cited, Vine looks like it has a lot more uses than you might imagine.

Harnessing the iconic London Routemaster for out of home advertising
04 September 2013, 2:05PM

routemaster London london bus red busA perennial challenge for advertisers is how to make their message stand out. And in today's digital age, there are more platforms than ever on which to advertise, which means more ads, more noise and more difficulty in reaching your desired audience. For many, the initial consideration of where to allocate advertising budget is between TV, print, online, mobile and Out of Home (OOH). But one platform that maybe doesn't get as much attention, possibly because many think it’s not a feasible option, is advertising on icons.

The implications of Facebook simplifying brand promotions
04 September 2013, 1:30PM

Facebook like button 300 x 200Facebook has come in for some flak over its changes to competition rules, but it's actually making itself more indispensable and relevant to both brands and consumers.

The news that the network is making it easier for companies to run competitions from their own Facebook page, cutting out theneed for a third-party app, has been greeted with a mixed response from social and marketing experts.

Are we witnessing the beginning of two-tier customer service?
04 September 2013, 9:10AM

BA Sponsored TweetThis week a story broke covering how disgruntled British Airways Hasan Syed (@HVSVN) bought a promoted Tweet to complain about BA customer service. This appears to be a world first and has been met with a host of comments that largely applaud the decision and it’s significance for democratised media.

Could we become a cashless society?
03 September 2013, 12:20PM

mobile payment payments cashless contactlessCould the UK become a cashless society? It is certainly something I would like to see in place sooner than the predicted 20 years tipping point. In my view, we will see a more rapid adoption over the next five years than we have ever seen before. The fact is; technology and consumer behaviour is evolving more now than it has done over the last 50 years and that trend is only set to accelerate further and faster than ever before.

How Raspberry Pi is changing the game for creatives and clients
03 September 2013, 10:34AM

Imagination_Shell_Eco-marathon (18)Since its release in 2012, the Raspberry Pi has become a Great British innovation success story, selling over million units in its first 12 months, and even sitting alongside the likes of Sir Ranulph Fiennes and will.i.am as a cover star on Wired magazine.

Can I hitch a ride on the Oxbridge crowdfunding bandwagon?
03 September 2013, 10:10AM

bandwagon band wagonThe 'Not so Secret E-Commerce Entrepreneur' continues... It's incredible that Pret a Manger's™ founders Sinclair Beecham and Julian Metcalf started their company way back in 1986; "with no money". Yet Pret was sold in 2008 for £345 million to Bridgepoint Capital.

How much longer until digital publishing vanquishes the guidebook: infographic
03 September 2013, 9:00AM

baedekerA friend whose job is marketing a long-established brand of travel guide occasionally gives me dismal updates on the state of the market, and we wonder how much longer the imprint will exist (she also works on ebooks and digital publishing, so I don’t fear for her job).

Golden Wonder celebrate Gareth Bale, as #transferdeadlineday cut-off looms
02 September 2013, 3:30PM

BALEOFF3Last night Tottenham Hotspur and Real Madrid confirmed that Gareth Bale had become the world’s most expensive footballer, as he signed for the Spanish club for £86.2 million. The footballing saga that had run on for much of the summer had finally come to end.


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