| | |  | | | | | | | Premier Foods, the owner of Bisto, Hovis and Mr Kipling, will be forced to rethink its £20 million media account after the incumbent, StarcomMediaVest Group, resigned the business. | | | | | | | | | |  | | | | | | | Jeremy Male has left his leadership role as chief executive of JCDecaux, UK and Northern Europe after 13 years to become chief executive of arch rival CBS Outdoor Americas. | | | | | | | | | |  | | | | | | | News UK has announced the appointment of four new senior roles at its commercial division, created as part of its sales restructure following changes to its trading model, including the launch of Sun+. | | | | | | | | | |  | | | | | | | Apple's "next-generation" of iPhones, the iPhone 5C and iPhone 5S, are technically compelling but not the great leap forward were were waiting for, says Matthew Knight, head of innovation at Carat. | | | | | | | | | |  | | | | | | | The online growth in video, recruitment, sponsorship and display advertising helped UK publishers achieve 14% growth in the second quarter of 2013 compared to the same period the previous year, according to a new report by the Association of Online Publishers (AOP). | | | | | | | | | |  | | | | | | | Weve, the mobile ad network created by Vodafone, O2 and EE, has hired LivingSocial's head of sales Nigel Clarkson as its first permanent commercial director. | | | | | | | | | |  | | | | | |  | | | | | | | There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady. | | | | | | | | | |  | | | | | | | The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe. | | | | | | | | | |  | | | | | | | The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation. | | | | | | | | | |  | | | | | | | For the first time that day, there was unqualified agreement: the quality of entries shortlisted for this year's Media Week Awards had been exceptionally high. Time and again, individual judges muttered how, during any other year, "that would have walked away with it". | | | | | | | | | |  | | | | | | | What is the industry doing to develop mobile marketing as the platform escalates in importance, David Benady asks. | | | | | | | | | |  | | | | | | | The list is a perfectly shaped content format for a media snacking world and it is excellent for writers too: you don't need a particular point - you can just sweep a bucket of related stuff into a list and pretend you've thought about it. I love them. | | | | | | | | | |  | | | | | | | Things we like this week includes Sky's Toy Story ad, The Big Issue's design competition and Newsworks' inaugural planning awards. | | | | | | | | | | | | | | | | |  | | | | | | | You may have noticed a brand new Digital Out Of Home (DOOH) format on the streets of London in recent weeks: digital screens on top of black cabs. And you can expect to see many more over the next few months as the roll out of this new media format gathers pace. Sure to divide opinion, this new DOOH format has dared to mess with London's beloved, and 'iconic' black cabs. | | | | | | | | | |  | | | | | | | Outdoor media owners have yet to fully leverage the flexibility and possibilities digital assets now afford, says Primesight's UK leader. | | | | | | | | | |  | | | | | | | Our 200-year-old census is under threat, says Ipsos Media's John Carroll. He says time has been called on the decennial bastion of market research. | | | | | | | | | |  | | | | | | | As I sit here and write this, I am filled with fear. In less than an hour I will be attached to a dentist's chair for a minor op on my jaw. | | | | | | | | | |  | | | | | | | Nissan is set to become the first car manufacturer to create a smartwatch that will connect a driver to the car and will provide drivers with real-time biometric data. | | | | | | | | | | | |
13th September 2013 
No comments:
Post a Comment