Tuesday 17 September 2013

Digital AM - ITV, Virgin Mobile, Google, Bing, Expedia

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Digital AM

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ITV promotes 'Downton in your down time'
ITV promotes 'Downton in your down time'
by Louise Ridley
17 September 2013, 11:51AM
ITV is promoting its Android ITV Player app with a targeted mobile campaign that displays different ads depending on whether people are at home, on the train or out in bars and clubs.
Virgin Mobile rolls out YouTube campaign controlled by blinking
Virgin Mobile rolls out YouTube campaign controlled by blinking
by Matthew Chapman
17 September 2013, 10:17AM
Twenty five different YouTube spots have been created for a Virgin Mobile campaign that allows the viewer to switch between each one by blinking.
Google acquires wireless information-sharing service Bump
Google acquires wireless information-sharing service Bump
by Matthew Chapman
17 September 2013, 09:45AM
Google has acquired Bump, a service that allows information to be shared between mobile devices by "bumping" them together.
Work Club and Now among latest IPA members
Work Club and Now among latest IPA members
by James Swift
17 September 2013, 11:35AM
Work Club and Now are among the eight new agencies that joined the Institute of Practitioners in Advertising (IPA) last week, bringing the organisation's total membership to 295.
Bing reveals new logo as it seeks to shake off search tag
Bing reveals new logo as it seeks to shake off search tag
by Alex Brownsell
17 September 2013, 11:24AM
Hot on the heels of rebrands at YouTube and Yahoo, Microsoft's Bing has been become the latest digital brand to undergo a visual identity overhaul.

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Also in the news
Expedia Travel Yourself Interesting campaign banishes dull tweets
by Christina Taylor, 16 September 2013, 03:00PM
Gary Lineker hunts 'lost' ingredients in Walkers online game
by Louise Ridley, 16 September 2013, 11:41AM
Audi and BMW top consumer searches for cars, online
by Greenlight, 16 September 2013, 11:23AM
St John Ambulance interactive campaign urges viewers to learn first aid
by James Swift, 16 September 2013, 10:11AM

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