Thursday, 26 September 2013

Digital AM - Twitter reveals Alerts service, L'Oreal Paris, Open University, BrandMax

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Twitter reveals Alerts service to push 'personalised' content
Twitter reveals Alerts service to push 'personalised' content
by Alex Brownsell
26 September 2013, 10:45AM
Twitter is rolling out a new "personalised recommendations" alerts service to help users cut through the mass of information and encourage them to return to the site more often.
L'Oreal Paris Men Expert picks Wolfpack for digital project
L'Oreal Paris Men Expert picks Wolfpack for digital project
by Maisie McCabe
26 September 2013, 11:20AM
L'Oreal l has handed Wolfpack a brief to work on a digital project for L'Oreal Paris Men Expert, as the independent agency hires Adam & Eve/DDB's Tom Ellis-Jones as a business director.
Open University seeks shop for DM
Open University seeks shop for DM
by James Swift
26 September 2013, 08:00AM
The Open University is looking for an agency to handle its direct and social media marketing overseas for the first time.
BrandMax: Five trends revolutionising the future of marketing
BrandMax: Five trends revolutionising the future of marketing
by Matthew Chapman
26 September 2013, 11:51AM
Future trends are being driven by globalisation and technology, and means that marketers will need to look out for everything from the rise of Islam to the "disappearance of technology", according to David Smith, Global Futures and Foresight chief ex...

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Also in the news
Tech Know: Android KitKat
Tech Know: Android KitKat
by Ant Hill
26 September 2013, 08:00AM
Google has made a habit of naming each of its new Android operating systems alphabetically after something sweet.
Hottest virals: Abercrombie & Fitch gets foxy, plus Audi and Gillette
Hottest virals: Abercrombie & Fitch gets foxy, plus Audi and Gillette
by Gemma Charles
26 September 2013, 08:19AM
The latest viral video hits from Abercrombie & Fitch, Audi and Gillette.
British Gas creates Hive brand to house internet-enabled tech products
British Gas creates Hive brand to house internet-enabled tech products
by Matthew Chapman
26 September 2013, 09:34AM
British Gas has created a brand called Hive to house all its internet-enabled technology products and will launch the first Hive-branded product next month.
Asda apologises after 'mental patient' Halloween costume provokes uproar
Asda apologises after 'mental patient' Halloween costume provokes uproar
by Alex Brownsell
26 September 2013, 09:00AM
Asda has been forced to withdraw a "Mental Patient Fancy Dress Costume" from its website, after facing criticism on social media sites.

From the blogs

The Wall

Tackling social's obesity crisis; the curse of social junk
Matthew Holt
26 September 2013, 9:25AM
Smartphone Marketing - the next era
Chris Minas
26 September 2013, 7:30AM
YouTube removing the ladder under the music industry
Charlotte Henry
25 September 2013, 1:45PM
Realising the Vision of True Personalisation
nickkeating
25 September 2013, 12:12PM
Expedia and Cravendale- an unlikely partnership?
tobymorris
25 September 2013, 12:05PM
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