Wednesday, 11 September 2013

Breaking news from Brand Republic - IPhone 5 launch, TalkSport, Esquire Weekly, new brands, Weve

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Latest news

Apple unveils premium 5S and mid-range 5C iPhones
Apple unveils premium 5S and mid-range 5C iPhones
by Ben Bold
11 September 2013, 09:30AM
Apple has launched new versions of its iPhone, the premium 5S handset, which it describes as "the most forward-thinking smartphone in the world", and the 5C, a cheaper, unashamedly plastic smartphone available in an array of lurid colours.
Wickes renews TalkSport sponsorship
Wickes renews TalkSport sponsorship
by Simon Nias
11 September 2013, 10:03AM
Wickes has renewed its sponsorship with TalkSport for another year, building on its four-year relationship with the station, in a deal brokered by Carat Sponsorship.
Esquire Weekly not looking to 'present PDF on glass' says editor
Esquire Weekly not looking to 'present PDF on glass' says editor
by Georgina Brazier and Ben Hall
11 September 2013, 08:00AM
Esquire's editor, Alex Bilmes, has said that the brand's new weekly tablet edition will not be an attempt to reproduce a print product on the iPad.
A brave new world of non-Western brands
A brave new world of non-Western brands
by John Grant
11 September 2013, 08:30AM
Brands are made out of culture. With new cultures taking the centre of the world stage new types of brand are almost bound to emerge, writes John Grant.
Nigel Clarkson joins 'turbo-charged' Weve as commercial lead
Nigel Clarkson joins 'turbo-charged' Weve as commercial lead
by Louise Ridley
10 September 2013, 03:37PM
Weve, the mobile ad network created by Vodafone, O2 and EE, has hired LivingSocial's head of sales Nigel Clarkson as its first permanent commercial director.

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Also in the news

Passion Pictures signs up two new directors
by Simon Nias, 10 September 2013, 03:31PM
L'Occitane to launch first UK TV campaign with Goodstuff
by Louise Ridley, 10 September 2013, 01:08PM
Casio Sheen to sponsor TOWIE season 10
by Simon Nias, 10 September 2013, 01:01PM
Chris Willingham joins Starcount as CEO for Asia
by Simon Nias, 10 September 2013, 12:27PM
Argos names ex-Ladbrokes man Stephen Vowles as top marketer
by Loulla-Mae Eleftheriou-Smith, 10 September 2013, 11:48AM
BMW creates immersive Hollywood-style film for i3 electric car
by Matthew Chapman, 10 September 2013, 11:39AM

Opinion

How will Apple's low-cost iPhone strengthen its brand?
How will Apple's low-cost iPhone strengthen its brand?
by Daniel Joseph
10 September 2013, 11:11AM
Apple's expected announcement of a low-cost iPhone will only strengthen the brand, writes Daniel Joseph, director at The App Business.
D&AD's Tim Lindsay on making marketing a force for good
D&AD's Tim Lindsay on making marketing a force for good
by Tim Lindsay
06 September 2013, 08:30AM
Tim Lindsay, chief executive of D&AD, on why the marketing industry must be a force for good

From the blogs

The Wall blog

New Orleans - Big Data and The Big Easy
Dan Foreman
10 September 2013, 7:09PM
Google Chrome/Arcade Fire experiment sounds amazing... if only I could see it
Jennifer Whitehead
10 September 2013, 2:00PM
We are all advertisements now. And that's not a good thing.
Chris Reed
10 September 2013, 11:14AM

More...
Idea of the week: Get a bespoke media learning programme for your team with getmeinsight
Idea of the week: Get a bespoke media learning programme for your team with getmeinsight
by
09 September 2013, 08:30AM
At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.
Keep on track with Twitter
Keep on track with Twitter
by Adam Hill
04 September 2013, 09:00AM
Train companies' corporate reputations can be derailed and repaired within hours, thanks to Twitter. Adam Hill reports on the most responsive of the UK's social media teams.
Why values matter most
Why values matter most
by Helen Searle, Cohn & Wolfe
04 September 2013, 09:00AM
Businesses that put values at the heart of their operations are those most likely to succeed.
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