| | |  | | | | | | | Premier Foods, the owners of Hovis and Oxo, has called a £20 million review of its UK media planning and buying business, handled for the past seven years by Starcom MediaVest Group. | | | | | | | | | |  | | | | | | | Thesun.co.uk's online traffic has more than halved since the introduction of its paywall in August, according to figures from SimilarWeb, the third-party web traffic measurement firm. | | | | | | | | | |  | | | | | | | John Davidson, currently the head of trading at Starcom MediaVest Group (SMG), will leave the agency at the end of the year to join Kinetic Worldwide in the new role of chief commercial officer for the UK. | | | | | | | | | |  | | | | | | | The 'western' style of campaigning changed the game for all those involved in Tokyo 2020 bid, Catherine Inkster, head of strategic content at Havas' Seven46, tells us what it was like to be involved in the successful Asian bid. | | | | | | | | | |  | | | | | | | You may have noticed a brand new Digital Out Of Home (DOOH) format on the streets of London in recent weeks: digital screens on top of black cabs. And you can expect to see many more over the next few months as the roll out of this new media format gathers pace. | | | | | | | | | |  | | | | | | | Rightster, the online video distribution specialist, has acquired the sports business and certain assets of Mediasyndicator from its administrators for a nominal fee. | | | | | | | | | |  | | | | | | | News UK has announced the appointment of former News of the World deputy editor Victoria Newton as editor of The Sun on Sunday. | | | | | | | | | |  | | | | | |  | | | | | | | There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady. | | | | | | | | | |  | | | | | | | The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation. | | | | | | | | | |  | | | | | | | The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe. | | | | | | | | | |  | | | | | | | For the first time that day, there was unqualified agreement: the quality of entries shortlisted for this year's Media Week Awards had been exceptionally high. Time and again, individual judges muttered how, during any other year, "that would have walked away with it". | | | | | | | | | |  | | | | | | | What is the industry doing to develop mobile marketing as the platform escalates in importance, David Benady asks. | | | | | | | | | |  | | | | | | | The list is a perfectly shaped content format for a media snacking world and it is excellent for writers too: you don't need a particular point - you can just sweep a bucket of related stuff into a list and pretend you've thought about it. I love them. | | | | | | | | | |  | | | | | | | Things we like this week includes Sky's Toy Story ad, The Big Issue's design competition and Newsworks' inaugural planning awards. | | | | | | | | | | | | | | | | |  | | | | | | | The 3 essential components of a brilliant strategy are Tactics, Tactics and Tactics. | | | | | | | | | |  | | | | | | | Outdoor media owners have yet to fully leverage the flexibility and possibilities digital assets now afford, says Primesight's UK leader. | | | | | | | | | |  | | | | | | | Apple's "next-generation" of iPhones, the iPhone 5C and iPhone 5S, are technically compelling but not the great leap forward were were waiting for, says Matthew Knight, head of innovation at Carat. | | | | | | | | | |  | | | | | | | Our 200-year-old census is under threat, says Ipsos Media's John Carroll. He says time has been called on the decennial bastion of market research. | | | | | | | | | |  | | | | | | | As I sit here and write this, I am filled with fear. In less than an hour I will be attached to a dentist's chair for a minor op on my jaw. | | | | | | | | | | | |
16th September 2013 
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