marketing your business online: Media PM

Friday, 6 September 2013

Media PM - This week's most read


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	06th September 2013

Mendoza steps down from Havas

Marc Mendoza is stepping down from his role as chairman of Havas Media at the end of the month, having decided the figurehead chairmanship role at the agency is not suited to him.

Chris Locke talks about the changing TV industry

Chris Locke, the trading director at Starcom MediaVest Group, talks us through some of the highlights of commercial television in the last decade.

GSK splits media between Group M and Omnicom

GlaxoSmithKline has divided the bulk of its estimated £1 billion global media planning and buying account between Group M and Omnicom Media Group.

Metro and Clear Channel in bus stop tie-up

Clear Channel UK and Metro have partnered to offer free news, sport and entertainment content from the free newspaper at 10,000 bus shelters through interactive smartphone tagging.

Graham Appleby leaves Sky Media

Graham Appleby, the director of commercial partnerships at Sky Media, has left the media company this summer under the radar after 16 years.

Trinity Mirror sells Digital Property brands for £3.3m

Trinity Mirror has offloaded its Trinity Mirror Digital Property division, home to SmartNewHomes.co.uk, Email4Property.co.uk, HomesOverseas.co.uk and Zoomf.com to Zoopla for £3.3 million.

Should publishers run their own digital exchanges?

Ad exchanges generate revenue, but publishers are now wondering if they can do a better job, Alasdair Reid writes.

Media welcomes the return of Dawn Airey

Yahoo! hopes its new EMEA boss can emulate the impact made by Marissa Mayer in the US, Arif Durrani writes.

BT begins new era as a sports broadcaster

BT's consumer marketing chief, David James, talks to Arif Durrani about BT Sport's first few weeks.

Microsoft eyes innovation with Ballmer successor

A new chief executive would need to seamlessly integrate the company's properties, including ad assets. By Alasdair Reid.

Things we like: Esquire goes digital, X Factor returns, Newsworks mounts Tablet Project

Media Week revamps for the mobile age

Welcome to your new-look Media Week. As you can see, while you've all been enjoying your holidays and watching the cricket, we've had a bit of a summer refurb.

Advertisers should deal with holding companies as well as agencies

If in the last two years, an advertiser, having sorted out the media agency terms of business, thought it was safe to get back in the water, it's time for a re-think.

IMterview: "How should brands REALLY react to the new Facebook algorithm?"

Paul Armstrong and Darika Ahrens are the 'Trinny and Susannah' of digital marketing. After long agency careers -- most recently for Paul as Head of Social at Mindshare, and for Darika as the Forrester Analyst covering European agencies - every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

Twitter's retargeting service

Twitter has become the latest social media platform to offer brands the ability to retarget sponsored tweets to its users, but brands should tread carefully.

Tear down the wall between agency TV and digital teams

It is no mystery that consumers are watching video everywhere. Our eyeballs are constantly flitting between screens, watching Britain's Got Talent one minute and then laughing at a YouTube video sent by a friend the next.