marketing your business online: The Wall > Six reasons why Buzzfeed has killed the list (the last list you'll ever need to read)

Wednesday, 11 September 2013

The Wall > Six reasons why Buzzfeed has killed the list (the last list you'll ever need to read)

Six reasons why Buzzfeed has killed the list (the last list you'll ever need to read)

11 September 2013, 11:30AM

Before I have my eyes gouged out by a mob of angry list-lovers, I'd just like to preface this blog post with one thing: I am one of you! I too sleep peacefully at night with a little grin on my chops when I have categorised every last bit of my day into a wonderful, succinct catalogue of list-based joy. Which is why I felt compelled to write this post as an indictment against all the bloggers committing heinous crimes against my very favourite organisational format. And number one among the accused is Buzzfeed.

How traditional ad techniques continue to influence the digital landscape

11 September 2013, 11:00AM

Lately, I've heard lots of talk in our industry about how digital advertisers are beginning to really take a look back at traditional methods and apply them to their work. Why do I say this? Because the online advertising landscape is so cluttered and crammed with messaging, coming at consumers from all angles. As an industry we are beginning to realise that the good old days of clean cut and simple messaging are sorely longed for.

British reserve, the smartphone, and an advertiser's dream

11 September 2013, 10:15AM

I had reason to browse Debrett's Everyday Etiquette website recently, and found myself drawn to what I felt was an unexpected entry to link with etiquette: 'reserve'. Us Brits are renowned for our reserve, refusing to 'make a drama out of a crisis'. The example Debrett's describes so beautifully is '[submitting] to terrible service with weary stoicism'. How true. Sigh.

Google Chrome/Arcade Fire experiment sounds amazing... if only I could see it

10 September 2013, 2:00PM

I was going to write a post about Google using the forthcoming Arcade Fire album launch to promote its Chrome browser, and how it seemed a good way to get people to download Chrome if they've not bothered with it for awhile.

We are all advertisements now. And that's not a good thing.

10 September 2013, 11:14AM

I'm not saying we should rewind the clock. But I am saying we need to discuss the future.

I spend a lot of time noodling around Facebook and on blogs and forums, much of it for professional reasons.

The rise of flexible working in the UK: infographic

10 September 2013, 9:00AM

That more and more people are working flexibly is no surprise. It’s long been predicted as the way of the future, but here are some stats showing how it not only improves the lives of the people who are allowed to have more say over where and when they work, but also that businesses benefit.

Mobile is powering social networks

09 September 2013, 1:15PM

The switch from a PC-based desktop to the mobile future is happening all around us. Our latest data highlights the fact that any brand that has failed to get to grips with the smaller screens is behind the curve.

Can makers target new drinks brands with free 3D packaging design app

09 September 2013, 1:00PM

Here’s an interesting example of a marketing-driven app that offers real value to the user as well as promoting the cause of the client: it’s the world’s first free 3D drinks can design programme, which makes it easy for designers to visualise and share creations.

New service puts your social media on display (unfortunately it's called SocialWally)

09 September 2013, 12:30PM

A social wally is someone who is a bit of an idiot on Twitter. SocialWally is a screen that businesses and events can use to display social media, creating a social wall (not sure where that ‘y’ came from).

Why hold technology when you can wear it?

06 September 2013, 12:13PM

In the past year, the battle of smartwatch devices began. Crowd-funded start-up company Pebble Technology paved the way for a new development - smart technology that you wear on your wrist. Their pre-release of the Pebble has now been followed by Samsung's 'Galaxy Gear', with speculation building over the date of Apple's 'iWatch' launch and rumours that Google have also joined the race.