Media PM - My Media Week, media owners, McCormick, Media Com, Animal Planet

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	18th September 2013

My Media Week: David Fletcher It's an active week for David Fletcher, commercial director at Omnicom Media Group, taking in early morning Pilates, the LGN Inter Advertising 5k run and a celebratory round of golf in honour of late OMG-er David Pinnington     How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.     McCormick calls pitch for digital and media McCormick, the company that owns Schwartz, is reviewing its digital and media accounts across Europe, the Middle East and Africa.     Girls more tech-savvy than boys, MediaCom study finds Schoolgirls have greater access to technology than their male counterparts, are more engaged with social media and smartphones and are more likely to skip ads, according to a major study from MediaCom.     Discovery launches new Animal Planet look Animal Planet, the animal documentary channel from Discovery Networks, has undergone a brand refresh and will roll out a new on-screen identity.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     A true DOOH innovation You may have noticed a brand new Digital Out Of Home (DOOH) format on the streets of London in recent weeks: digital screens on top of black cabs. And you can expect to see many more over the next few months as the roll out of this new media format gathers pace.     Burberry out-buzzes Topshop at London Fashion Week Burberry pummelled Topshop in the battle for social buzz at London Fashion Week, gaining nearly 300,000 mentions on Twitter and Instagram thanks to its tie-up with Apple's iPhone 5S, according to research from social media agency Jam.     BT Sport app to pass 1m downloads After a shaky start, BT Sport's app is set to pass one million downloads in the coming weeks, less than two months after its launch.     Brands set for big plans as The X Factor returns There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady.     Is the GPS review fit for purpose? The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe.     Hearst's de Puyfontaine eyes digital transformation The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation.     Awards hopefuls, new boundaries and old egos show media in fine fettle For the first time that day, there was unqualified agreement: the quality of entries shortlisted for this year's Media Week Awards had been exceptionally high. Time and again, individual judges muttered how, during any other year, "that would have walked away with it".     Agencies integrate mobile to future-proof business What is the industry doing to develop mobile marketing as the platform escalates in importance, David Benady asks.     Stop the press: four things people in media need to know about lists The list is a perfectly shaped content format for a media snacking world and it is excellent for writers too: you don't need a particular point - you can just sweep a bucket of related stuff into a list and pretend you've thought about it. I love them.     Things we like: Animated brands, The Big Issue, Newsworks awards Things we like this week includes Sky's Toy Story ad, The Big Issue's design competition and Newsworks' inaugural planning awards.   Latest blogs   You don't want that, you want this I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.     Audi and BMW top consumer searches for cars, online In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.     The essential components of a brilliant strategy The 3 essential components of a brilliant strategy are Tactics, Tactics and Tactics.     IFA 2013: Five things you need to know IFA Berlin is the global technology show that gives some of the biggest players in the industry a platform on which to launch and showcase the set of devices that will carry them into the key Christmas trading period. Here are my five key things I think you need to know.     When you have a Ferrari why drive it like a Volvo? Outdoor media owners have yet to fully leverage the flexibility and possibilities digital assets now afford, says Primesight's UK leader.   Sales Executive (Digital Media Software) , Vocus £32K - £38K base (circa £70K OTE), Central London Sales Manager / Business Development Manager - Travel / Tourism industry - 80-90k OTE + Benefits , OTT Group 80-90k OTE - all commission is up-capped), Central London (Angel, Islington) Sales Executive , Living North monthly basic plus bonus, Newcastle-Upon-Tyne Account Director , EMAP Competitive + uncapped commission structure, Old Street Sales Account Executive , SJP Business Media OTE £40,000, Monument, City of London

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