| | |  | | | | | | | ZenithOptimedia has indicated a shift back to health for the global advertising market by holding its June global advertising expenditure forecast, which predicted global growth of 3.5 per cent during 2013 to $503 billion (£312 billion). | | | | | | | | | |  | | | | | | | Steve Ballmer, the outgoing Microsoft chief executive, made a characteristic emotional and energetic farewell last week to "the greatest company in the world". | | | | | | | | | |  | | | | | | | Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue. | | | | | | | | | |  | | | | | | | Just 11 of the UK's 100 highest-spending advertisers have websites optimised across PCs, laptops, tablets or smartphones, according to research from the Internet Advertising Bureau (IAB). | | | | | | | | | |  | | | | | | | Joanna Lumley is staring in a new television advertising campaign for Sky where she pays homage to hit series including 'Game of Thrones' and 'The Walking Dead'. | | | | | | | | | |  | | | | | | | The Daily Mirror is preparing to roll-out TV ads during ITV's X Factor tomorrow as part of its first national branding campaign in 10 years, view it first exclusively here. | | | | | | | | | |  | | | | | | | ZenithOptimedia has teamed up with YouTube and Wildfire, Google's social marketing software, to launch a global branded content consultancy service for its clients. | | | | | | | | | |  | | | | | |  | | | | | | | The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s. | | | | | | | | | |  | | | | | | | Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says. | | | | | | | | | | | | | | | | |  | | | | | | | The experience of watching a show at the same time as your friends can't be replaced by video-on-demand services, Robin Wight argues. | | | | | | | | | |  | | | | | | | The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes. | | | | | | | | | |  | | | | | | | So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC. | | | | | | | | | |  | | | | | | | Is the return of confidence in the sector fully warranted or just a case of wishful thinking, Mark Banham asks. | | | | | | | | | |  | | | | | | | I've judged a fair few awards in my time. It's never pretty. | | | | | | | | | | | | | | | | |  | | | | | | | Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought. | | | | | | | | | |  | | | | | | | TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor | | | | | | | | | |  | | | | | | | With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas. | | | | | | | | | |  | | | | | | | The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports. | | | | | | | | | |  | | | | | | | My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again. | | | | | | | | | | | |
30th September 2013 
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