Digital AM - Why Google, Yahoo and Microsoft are leading a digital design revolution; The NHS; social media in China

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Why Google, Yahoo and Microsoft are leading a digital design revolution by Ben Bold 25 September 2013, 10:30AM Google, Yahoo, Microsoft and Twitter are among the digital giants to have recently reworked their brand identities. NHS 'seriously' considering how to increase donations of genomic data by Matthew Chapman 25 September 2013, 11:48AM The NHS needs to "seriously" think about how it can encourage more people to share their genomic data to help improve the nation's healthcare, according to Emma Doyle, NHS England head of open data and transparency. Ownership of smartphones soaring, global study shows by Maisie McCabe 25 September 2013, 10:50AM Smartphone penetration is now more than 70 per cent and devices are being used for an increasing number of activities, according to new research from UM. A fragile platform - social media in China by Tom Cross 25 September 2013, 10:51AM This month it was announced that social media users in China could be charged and threatened with three year jail sentences if they spread 'false' rumours through social media, writes Tom Cross, research manager at Ipsos MediaCT. 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Aegis Media adds China digital agency Trio to Isobar China Group by Campaign Asia-Pacific 25 September 2013, 09:54AM Aegis Media has acquired full-service digital agency Trio Digital Integrated, which will be rebranded as Trio Isobar and become part of the Isobar China Group, which already includes wwwins Isobar and OMP. Brodeur Partners sues former client BlackBerry over launch PR campaign by Brittaney Kiefer, PRWeek US 25 September 2013, 09:16AM Brodeur Partners has filed a lawsuit against former client BlackBerry, alleging it was never paid for its work during the launch campaign for the BlackBerry 10 operating system and Q10 and Z10 smartphones. Bauer Media brain study finds single brand cross-platform campaigns pay off by Louise Ridley 24 September 2013, 11:57AM Advertising is more effective when it is run cross-platform across a single media brand rather than on different brands on each platform, according to a neuroscience study from Bauer Media's Heat magazine. Kevin Bacon beats Jamie Oliver in YouTube cooking battle by Louise Ridley 24 September 2013, 09:16AM Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company's latest ad, in partnership with YouTube. From the blogs Converting the digital transistor resistor John Carroll 25 September 2013, 8:51AM John Hegarty at the NABS Tuesday Club talk NABS 25 September 2013, 8:15AM Too many cooks are spoiling the broth in online advertising Mark Connolly 24 September 2013, 2:25PM [Infographic] #SMW13's biggest influencers and events hannahemanuel 24 September 2013, 10:55AM A Fragile Platform - Social Media in China Tom Cross 24 September 2013, 10:11AM Latest jobs Executive Digital Director: £90k Recruiter Ultimate Asset Salary £89000 - £90000 per annum + Top Benefits! Location London Digital Marketing/Social Gaming Recruiter Salt Salary £35000 - £50000 per annum Location London Digital Designer Recruiter Apple & Ink Salary £30,000 Location london; city; Digital Project Manager Recruiter Daniel Marks London Salary £30-35K + Benefits. 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