Wednesday 11 September 2013

Digital AM - Iphone 5 launches, Stella Artois, ad techniques, Hearst

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Digital AM

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Why the iPhone 5C and 5S are not a radical leap forward
Why the iPhone 5C and 5S are not a radical leap forward
by Matthew Knight
10 September 2013, 11:51PM
Apple's "next-generation" of iPhones, the iPhone 5C and iPhone 5S, are technically compelling but not the great leap forward were were waiting for, says Matthew Knight, head of innovation at Carat.
Stella Artois unveils gifting app created via Tech City hub
Stella Artois unveils gifting app created via Tech City hub
by Gemma Charles
11 September 2013, 11:36AM
Stella Artois is launching a "forward-thinking" social media gifting app, the result of its involvement with a Tech City incubator project.
How traditional ad techniques continue to influence the digital landscape
How traditional ad techniques continue to influence the digital landscape
by Paps Shaikh
11 September 2013, 11:10AM
Traditional advertising techniques will continue to be an influential part of the modern digital business model, writes Paps Shaikh, European general manager at Say Media.
Hearst's leaders talk us through the Esquire Weekly iPad app
Hearst's leaders talk us through the Esquire Weekly iPad app
by Georgina Brazier and Ben Hall
11 September 2013, 08:00AM
Last week's launch of Esquire Weekly, a digital weekly edition of the monthly men's magazine, is the latest digital foray for publisher Hearst. We talk to some of its leaders about the new 99p iPad app.

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Also in the news
Absolut links with artists for global marketing project
by Gemma Charles, 10 September 2013, 08:53AM
Nissan taps into wearable tech hype with Nismo smartwatch
by Ben Bold, 09 September 2013, 11:15AM
Twitter acquires mobile ad specialist MoPub for $350m
by Arif Durrani, 10 September 2013, 11:55AM
How will Apple's low-cost iPhone strengthen its brand?
by Daniel Joseph, 10 September 2013, 11:11AM
Arcade Fire's new music video is an open source Chrome experiment
by Loulla-Mae Eleftheriou-Smith, 10 September 2013, 12:18PM
KFC launches animated sponsorship on E4
by Arif Durrani, 09 September 2013, 11:44AM

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How traditional ad techniques continue to influence the digital landscape
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11 September 2013, 9:51AM
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