Monday 30 September 2013

Campaign Daily Fix - Grey loses Seat UK, Elle rebrands feminism, BT Sport and 4G prompt hike in adspend prediction, Joanna Lumley for Sky

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Latest News

Grey London loses Seat UK ad account to Lowe & Partners
by Mark Banham,
30 September 2013, 11:38AM
Grey London loses Seat UK ad account to Lowe & Partners
Lowe & Partners has won the international advertising and digital account for car marque Seat, unseating incumbent Grey London in the UK.
Elle 'rebrands feminism' with Mother, Brave and W&K
by Louise Ridley,
30 September 2013, 09:05AM
Elle 'rebrands feminism' with Mother, Brave and W&K
Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue.
BT Sport and 4G prompt hike in UK adspend prediction
by Mark Banham,
30 September 2013, 12:32PM
BT Sport and 4G prompt hike in UK adspend prediction
BT and BSkyB's pay-TV marketing war has prompted ZenithOptimedia to upgrade its UK TV adspend forecast to 2.9 per cent year-on-year growth for 2013, after predicting a flat market as recently as June.
Joanna Lumley takes centre stage in Sky on-demand campaign
by Mark Banham,
30 September 2013, 11:08AM
Joanna Lumley takes centre stage in Sky on-demand campaign
Joanna Lumley is staring in a new television advertising campaign for Sky where she pays homage to hit series including 'Game of Thrones' and 'The Walking Dead'.
Inferno wins Grant's whisky ad account
by James Swift,
29 September 2013, 09:52AM
Inferno wins Grant's whisky ad account
Grant's whisky has appointed Inferno to its advertising account after a contested pitch.
Lotto to launch YouTube singalong to 'Ooh-wakka-doo'
by Louise Ridley,
30 September 2013, 11:44AM
Lotto to launch YouTube singalong to 'Ooh-wakka-doo'
Camelot, the operator of the National Lottery, is launching an online singalong competition to the song in its new TV ad, which is based on the Gilbert O'Sullivan tune 'Ooh-wakka-doo-wakka-day', later today.
Isobel takes Bordeaux account global
by Louise Ridley,
30 September 2013, 11:26AM
Isobel takes Bordeaux account global
Isobel, the independent creative agency, has won the £8 million global creative account for Bordeaux wines, after previously managing the UK business.
Cheil UK hires Jon Buckley as first head of social
by Louise Ridley,
30 September 2013, 12:09PM
Cheil UK hires Jon Buckley as first head of social
Cheil UK has appointed Jon Buckley, the digital director of Mesh Marketing, as its first head of social to boost its social credentials.
Steve Ballmer's emotional goodbye to Microsoft
by Arif Durrani,
30 September 2013, 11:34AM
Steve Ballmer's emotional goodbye to Microsoft
Steve Ballmer, the outgoing Microsoft chief executive, gave a characteristic emotional and energetic farewell address last week to "the greatest company in the world".
Promoted
FAITH
by James Devon, MBA,
26 September 2013, 09:00AM
FAITH
Some brands command faith; devotion beyond what is reasonable. Projecting an aura of infallibility, disciples form a belief that they are, and always will be, true to their purpose, never straying from the path.

________

Latest Work

Camelot "a new dawn for lotto" by AMV BBDO
30 September 2013, 12:00PM
Camelot
Camelot turns to song for its new campaign to launch the revamped 2 Lotto game. The TV ads feature a reworking of the Gilbert O Sullivan tune Ooh-wakka-doo-wakka-day , with new lyrics to introduce the features of the game. Lines of the song are per...
Mercedes-Benz "chicken" by Jung von Matt/Neckar
27 September 2013, 10:22AM
Mercedes-Benz
Mercedes-Benz uses a genetic quirk of chickens as inspiration for its new ad. It was created by the Stuttgart agency Jung von Matt/Neckar and alludes to the car s stability by showing chickens bodies being moved around while their heads remain perfe...
Carlsberg "the ride" by Santo
26 September 2013, 10:39AM
Carlsberg
Carlsberg has released a global campaign to highlight its three-year sponsorship deal with the Barclays Premier League. Santo created spot, which shows fans, commentators, players and match officials all riding a rollercoaster together, alluding to t...

Also in the News

First-look at Mirror's #madeuthink TV ad
by Louise Ridley, 27 September 2013, 03:33PM
Apple overtakes Coca-Cola to become world's 'most valuable' brand
by Alex Brownsell, 30 September 2013, 09:00AM
ZenithOptimedia holds adspend forecast at 3.5% growth for 2013
by Mark Banham, 30 September 2013, 10:27AM
P&G dials up Fairy marketing after ASA victory over Unilever's Persil
by Loulla-Mae Eleftheriou-Smith, 30 September 2013, 12:00PM
Print and digital advertising opportunities with Nasa
by Getmemedia, 30 September 2013, 09:55AM
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