| | Quitting your job...via Youtube | 30 September 2013, 11:58AM | Social media has meant our work and personal lives overlap like never before, and we all have to be very careful how we present ourselves online. Firms do social media checks before employing people, and countless Twitter bios feature a reference to opinions being personal and not that of an employer.
| | | Personalise to thrive | 30 September 2013, 10:04AM | In the rush to catch up with shoppers in the burgeoning eCommerce arena, many retailers are overlooking the virtues of bricks-and-mortar stores, consigning them to the past unnecessarily. There is no doubt that technology is changing the way we shop, but it is personalisation, not digitalisation which begets an engaged shopper. There is life in the shopping mall yet.
| | | Park Life - the most social parks in London | 27 September 2013, 2:51PM | As the grey rainy weather settles itself in for the long haul it would appear that the summer is officially over. No more mid-afternoon ice-cream runs, indulgent evening barbeques or lazy days spent chilling in the local park.
| | | Manchester City launch 10 new Twitter accounts to communicate with fans around the world | 27 September 2013, 2:36PM | Manchester City Football Club has a team filled with top players from across the world, and this has given them a growing international following. They are understandably keen to engage with these fans online, and a key part of doing this is making sure that they have content and messages are posted in the correct language. With that in mind, City have announced the launch of 10 new Twitter feeds in different languages
| | | [Infographic] How Chinese users access Facebook | 27 September 2013, 1:01PM | The Chinese market, with its population of around one billion people, has long been an object of desire for many tech companies. However, many US based social media firms have found themselves banned under the country’s strict censorship laws.
| | | Dattch - online dating with a difference | 27 September 2013, 11:52AM | In the ever expanding world of online dating, there is one group that have long been underserved – women looking for other women. That option may appear on many dating sites, but the focus is just not there. For many gay women, the experience of having a look online dating can be a deeply dispiriting one.
| | | Tackling social's obesity crisis; the curse of social junk | 26 September 2013, 9:25AM | I read with interest the news that Aer Lingus has decided to put its Twitter handle on one the side of one of its planes. To begin with, I couldn't fathom if this was a good idea or a bad idea. However, the more I thought about it, the more I thought it was perfectly representative of the modern marketing curse of social media junk.
| | | Smartphone Marketing - the next era | 26 September 2013, 7:30AM | Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps. It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.
| | | YouTube removing the ladder under the music industry | 25 September 2013, 1:45PM | The Wall Street Journal are running their Tech Cafe the for second year, in Shoreditch in the heart of London’s tech scene. This morning the music industry was firmly in the spotlight, with former Pink Floyd drummer Nick Mason giving his take.
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