Monday 30 September 2013

The Wall > Digital and mobile ad spend continue to increase as ad market grows

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Digital and mobile ad spend continue to increase as ad market grows
30 September 2013, 2:11PM

Word cloud concept illustration of media advertising glowing light effectDigital ad spending is continuing to rise, according to a report released today by ZenithOptimedia, who are owned by Publicis. They also find a huge rise in mobile advertising spend, as tablets and mobile phones become evermore common.

Quitting your job...via Youtube
30 September 2013, 11:58AM

OnlinejobserachSocial media has meant our work and personal lives overlap like never before, and we all have to be very careful how we present ourselves online. Firms do social media checks before employing people, and countless Twitter bios feature a reference to opinions being personal and not that of an employer.

Personalise to thrive
30 September 2013, 10:04AM

ShoppingArcadeIn the rush to catch up with shoppers in the burgeoning eCommerce arena, many retailers are overlooking the virtues of bricks-and-mortar stores, consigning them to the past unnecessarily. There is no doubt that technology is changing the way we shop, but it is personalisation, not digitalisation which begets an engaged shopper. There is life in the shopping mall yet.

Park Life - the most social parks in London
27 September 2013, 2:51PM

SocialMediaWordcloudbigstock640As the grey rainy weather settles itself in for the long haul it would appear that the summer is officially over. No more mid-afternoon ice-cream runs, indulgent evening barbeques or lazy days spent chilling in the local park.

Manchester City launch 10 new Twitter accounts to communicate with fans around the world
27 September 2013, 2:36PM

Manchester City take the Premiership: pic courtesy of www.mcfc.co.ukManchester City Football Club has a team filled with top players from across the world, and this has given them a growing international following.

They are understandably keen to engage with these fans online, and a key part of doing this is making sure that they have content and messages are posted in the correct language. With that in mind, City have announced the launch of 10 new Twitter feeds in different languages

[Infographic] How Chinese users access Facebook
27 September 2013, 1:01PM

facebook

The Chinese market, with its population of around one billion people, has long been an object of desire for many tech companies. However, many US based social media firms have found themselves banned under the country’s strict censorship laws.

Dattch - online dating with a difference
27 September 2013, 11:52AM

Screen Shot 2013-09-27 at 12.01.34In the ever expanding world of online dating, there is one group that have long been underserved – women looking for other women. That option may appear on many dating sites, but the focus is just not there. For many gay women, the experience of having a look online dating can be a deeply dispiriting one.

Tackling social's obesity crisis; the curse of social junk
26 September 2013, 9:25AM

Social Media TomI read with interest the news that Aer Lingus has decided to put its Twitter handle on one the side of one of its planes. To begin with, I couldn't fathom if this was a good idea or a bad idea. However, the more I thought about it, the more I thought it was perfectly representative of the modern marketing curse of social media junk.

Smartphone Marketing - the next era
26 September 2013, 7:30AM

MobileholdingphoneMobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps. It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.

YouTube removing the ladder under the music industry
25 September 2013, 1:45PM

IMG_0722The Wall Street Journal are running their Tech Cafe the for second year, in Shoreditch in the heart of London’s tech scene. This morning the music industry was firmly in the spotlight, with former Pink Floyd drummer Nick Mason giving his take.


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