Tuesday 1 October 2013

Breaking news from Brand Republic - Thomas Cook, Posterscope, Huffington Post, Conservative Party, Virgin Media

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Thomas Cook signals 'high tech' strategy with brand overhaul
Thomas Cook signals 'high tech' strategy with brand overhaul
by Alex Brownsell
01 October 2013, 09:39AM
Thomas Cook has revealed a new brand identity and strapline, as the company seeks to reinforce its "high-tech, high-touch transformation" under chief executive Harriet Green.
Posterscope expands NFC and QR offering with mobile partnership
Posterscope expands NFC and QR offering with mobile partnership
by Mark Banham
01 October 2013, 09:18AM
Posterscope, the out-of-home specialist has partnered with mobile company Proxama to extend its services in the Near Field Communication (NFC) and QR sectors.
Huffington Post to launch in Brazil with Abril
Huffington Post to launch in Brazil with Abril
by Arif Durrani
30 September 2013, 09:29PM
AOL's Huffington Post Media Group has partnered with Brazil's media giant Abril Group, ahead of a Brazilian edition of the online news and opinion site, The Huffington Post.
Unite mocks wealth of cabinet in Downton ad
Unite mocks wealth of cabinet in Downton ad
by Maisie McCabe
30 September 2013, 12:42PM
Unite is poking fun at the wealth of the Coalition Government in a poster ad created by TBWA\London to coincide with the Conservative Party Conference.
Virgin Media launches interactive online series
Virgin Media launches interactive online series
by Mark Banham
30 September 2013, 03:44PM
Virgin Media has launched an interactive online series called 'On The Line' through its Virgin Media Pioneers website.
Getting personal: how much further can the trend go?
Getting personal: how much further can the trend go?
by Jane Bainbridge
01 October 2013, 08:04AM
Brands are adapting to give consumers a more individual experience of their products, but how much further can this trend go, asks Jane Bainbridge.

Promotion: Digital adoption - where are we now?


Marketing heads from EE, Argos, McLaren, Nokia, The Telegraph, Yahoo! and more to discuss AR, social, mobile, content, youth marketing... join them at #BRVirtual on 1st & 2nd October.

 

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Also in the news

Have Comparethemarket.com's meerkat mascots had their day on social media?
by Staff, 01 October 2013, 08:00AM
Google paid just £12m corporation tax in 2012
by Mark Banham, 30 September 2013, 03:10PM
Mattel challenges rail commuters to nationwide Scrabble game
by Matthew Chapman, 01 October 2013, 08:00AM
Steve Ballmer's emotional goodbye to Microsoft
by Arif Durrani, 30 September 2013, 11:34AM

Opinion

Generation Z: the Holy Grail for brands?
Generation Z: the Holy Grail for brands?
by Patrick Hourihan
01 October 2013, 09:00AM
In order to reach and connect with Generation Z, brands need to know what's really important to this digital generation, writes Patrick Hourihan, head of research Northern Europe, Yahoo.
Break out the brandy as adland enters 20th century
Break out the brandy as adland enters 20th century
by Jeremy Lee
26 September 2013, 08:00AM
As advertising milestones go, the Solus Club's decision to finally admit women might appear a relatively minor one.

Promotion: Discover a brand new advertising experience

MicrosoftExplore the power and creative potential of Windows 8 Ads in Apps.

 

Click here for more information.

 


From the blogs

The Wall blog

FRAMING AND REFRAMING
Dave Trott
01 October 2013, 8:14AM
Digital and mobile ad spend continue to increase as ad market grows
Charlotte Henry
30 September 2013, 2:11PM
The eBay catalogue
Jonathan Weeks
30 September 2013, 1:41PM

More...
Print and digital advertising opportunities with Nasa
Print and digital advertising opportunities with Nasa
by Getmemedia
30 September 2013, 09:55AM
Nasa (National Advertising Sales Agency) is the newly combined sales teams of Mirror group, Amra, Amra Direct and Digital.
The Plannertarium 2013: Mapping the future of TV for a connected generation
The Plannertarium 2013: Mapping the future of TV for a connected generation
by Staff
27 September 2013, 10:00AM
Thirty-eight rising media stars were selected to attend Channel 4's annual Plannertarium, in association with Campaign: a day and night of learning, workshops and some serious fun.
Customers are king in the digital world
Customers are king in the digital world
by Emma Chalwin, Adobe
27 September 2013, 09:07AM
We all know that the customer is always right - so what are brands really doing to ensure they are delivering the best customer experience online? Over a series of six articles, Marketing is showcasing how Adobe is helping global brands ensure their ...
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