Digital AM - Facebook, global ad budget, AOP, Beats By Dre, Scrabble

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook use 'waning' among teens as Twitter's popularity rises, claims study by Matthew Chapman 01 October 2013, 11:33AM Facebook usage among teenagers has reached a plateau as they turn to YouTube, Twitter and Instagram, according to a five-year study by Amaze. Why 25% is just the start for digital advertising by David Barr 01 October 2013, 11:11AM A recent report from eMarketer and Starcom Mediavest Group estimates that digital advertising will account for almost 25% of all global ad budget spent in 2014, with around $117 billion (£72 billion) spent on digital ads worldwide in 2013, up 13% yea... AOP Conference: Three quarters of online publishers expect programmatic buying to increase by Maisie McCabe 01 October 2013, 11:11AM Three quarters of online publishers expect programmatic trading to increase in the next 12 months, according to research that will be presented at the Association of Online Publishers conference on Thursday 3 October. Real-time CG: How Beats By Dre was able to hijack Miley Cyrus' VMA twerking sensation by Matthew Chapman and Georgina Brazier 01 October 2013, 10:10AM Former Disney Channel star Miley Cyrus offended the sensibilities of parents up and down America with her twerking at the VMAs, but Beats By Dre was on hand to capitalise on the moment using real-time computer graphics (CG) technology. 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Mattel challenges rail commuters to nationwide Scrabble game by Matthew Chapman 01 October 2013, 08:00AM Commuters from across the country are being invited to test their Scrabble skills by tweeting out the best words they can come up with based on seven randomly selected letters displayed in the nation's train stations. Virgin Media launches interactive online series by Mark Banham 30 September 2013, 03:44PM Virgin Media has launched an interactive online series called 'On The Line' through its Virgin Media Pioneers website. Cheil UK hires Jon Buckley as first head of social by Louise Ridley 30 September 2013, 12:09PM Cheil UK has appointed Jon Buckley, the digital director of Mesh Marketing, as its first head of social to boost its social credentials. BT Sport and 4G prompt hike in UK adspend prediction by Mark Banham 30 September 2013, 12:32PM BT and BSkyB's pay-TV marketing war has prompted ZenithOptimedia to upgrade its UK TV adspend forecast to 2.9 per cent year-on-year growth for 2013, after predicting a flat market as recently as June. From the blogs Banks must walk the talk Richard Vincent 01 October 2013, 10:20AM Good afternoon, Manchester Steve Henry 01 October 2013, 8:50AM FRAMING AND REFRAMING Dave Trott 01 October 2013, 8:14AM Digital and mobile ad spend continue to increase as ad market grows Charlotte Henry 30 September 2013, 2:11PM The eBay catalogue Jonathan Weeks 30 September 2013, 1:41PM Latest jobs Digital Account Director Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London International Planning Director Recruiter Digital Bubble Salary £70,000 - 80,000 Location London Integrated Senior Account Manager Recruiter Stopgap Salary £180 - £190 per day Location Middlesex Quantitative Research - Junior Director Recruiter Jarlett de Grouchy Salary £37000.00 - £40000.00 per annum + Benefits Location Kingston upon Thames Digital Analyst Recruiter Digital Bubble Salary £23,000 - 27,000 Location Central London Digital Strategist with Global Media Agency Recruiter Gemini Search Salary £70000 - £85000 per annum + depending on level of experience Location City of London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... How To Turn One Idea Into Multiple Marketing Opportunities (Expert Reports) Modern internet marketing is about consistently delivering value, growin... 6 Steps To Social Media Customer Services Success (Expert Reports) “50% of consumers are already using social media to reach out for ... How To Give A Killer Presentation (Expert Reports) A 12-year-old boy from Kenya was asked to give a TED talk. Although nerv... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... 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