Marketing Daily - Thomas Cook signals 'high tech' strategy with brand overhaul. Plus Beats By Dre, Comparethemarket.com and TfL

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Marketing Daily Bulletin , 01st October 2013

Thomas Cook signals 'high tech' strategy with brand overhaul   Thomas Cook: a history in logos   Top 10 social brands: Curve-screen smartphones keep Samsung on top in September   Facebook use 'waning' among teens as Twitter's popularity rises, claims study   Generation Z: the Holy Grail for brands?   Real-time CG: How Beats By Dre was able to hijack Miley Cyrus' VMA twerking sensation   Getting personal: how much further can the trend go?   Have Comparethemarket.com's meerkat mascots had their day on social media?       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Why banks are struggling to escape the storm clouds overhead   TfL brings poetry to Londoners to improve travel manners   Ad industry gathers to hack the future of 'win-win' client agency relationships   Marketing Society Brand of the Year 2013: VOTING IS OPEN!   JOBS BOARD Senior Designer , Dahling LtdUp to £45,000 , Central London   Programmatic Trading Director , round8Up to £80k + commission + benefits , Central London   Digital Platforms Manager - Munich , round860,000 EUROS (approx. £52k) + benefits + 28 days annual leave , Munich, Germany   Senior Social Strategist , PFJ£50000.00 per annum , London   Head of Brand and Marketing , Sovini£43,000 to £45,000 , Liverpool, Merseyside   ADVERTISEMENT   PPA Advertising Awards 2013 Shortlist Announced The shortlist for the PPA Advertising Awards 2013, in association with Brand Republic, has been announced. Find out who is in the running for which award here.

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