Media AM - Facebook, Posterscope, Huffington Post, Condé Nast Traveller, AOP Conference, Virgin Media

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	01st October 2013

Teens use Facebook 'a lot less than 12 years ago' according to study Facebook usage among teenagers has reached a plateau as they turn to YouTube, Twitter and Instagram, according to a five-year study by Amaze.     Posterscope expands NFC and QR offering with mobile partnership Posterscope, the out-of-home specialist has partnered with mobile company Proxama to extend its services in the Near Field Communication (NFC) and QR sectors.     Huffington Post to launch in Brazil with Abril AOL's Huffington Post Media Group has partnered with Brazil's media giant Abril Group, ahead of a Brazilian edition of the online news and opinion site, The Huffington Post.     AOP Conference: Three quarters of online publishers expect programmatic buying to increase Three quarters of online publishers expect programmatic trading to increase in the next 12 months, according to research that will be presented at the Association of Online Publishers conference on Thursday 3 October.     Condé Nast Traveller targets Chinese consumer in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     Virgin Media launches interactive online series Virgin Media has launched an interactive online series called 'On The Line' through its Virgin Media Pioneers website.     Google paid just £12m corporation tax in 2012 Google paid only £11.6 million UK corporation tax during 2012, despite revenues of £560 million during the period, according to accounts due to be published by Companies House this week.     BT Sport and 4G prompt hike in UK adspend prediction BT and BSkyB's pay-TV marketing war has prompted ZenithOptimedia to upgrade its UK TV adspend forecast to 2.9 per cent year-on-year growth for 2013, after predicting a flat market as recently as June.     Four decades of commercial radio The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.     New-look Mirror papers seek 'mid-top' position Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says.     Will IPA's stand against Govt pay off? After what we can assume were years of quiet lobbying behind the scenes, the IPA roared last week with its public letter to the Cabinet Office Minister, Francis Maude.     How TV has reinvented itself The experience of watching a show at the same time as your friends can't be replaced by video-on-demand services, Robin Wight argues.     Time Out makes capital gains as free magazine The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes.     Commercial radio reaches the Big Four-O on a high, despite some challenges So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC.     Is commercial TV set to finish 2013 on a high? Is the return of confidence in the sector fully warranted or just a case of wishful thinking, Mark Banham asks.     Six absolutely astonishing ways to get your paper noticed by the awards jury I've judged a fair few awards in my time. It's never pretty.   Latest blogs   What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.     What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.

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