marketing your business online: Media PM

Friday, 20 September 2013

Media PM - The week's most read


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	20th September 2013

Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite

In many respects, the less-than-amicable divorce of Premier Foods and Starcom MediaVest Group after seven years is the story of our times.

Planning the future for media agencies

It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.

A true DOOH innovation

You may have noticed a brand new Digital Out Of Home (DOOH) format on the streets of London in recent weeks: digital screens on top of black cabs. And you can expect to see many more over the next few months as the roll out of this new media format gathers pace.

The Sun's traffic drops 60% after initial paywall offer

Thesun.co.uk's online traffic has more than halved since the introduction of its paywall in August, according to figures from SimilarWeb, the third-party web traffic measurement firm.

How London 2012 helped win Tokyo 2020

The 'western' style of campaigning changed the game for all those involved in the Tokyo 2020 process, Catherine Inkster, head of strategic content at Havas' Seven46, tells us what it was like to be involved in the successful Asian bid.

Nigel Sharrocks returns to media and silver screen with DCM

Digital Cinema Media (DCM), the sales house for Odeon, Cineworld, Vue, Picturehouse and many independent cinemas, has appointed former Warner Bros and Aegis Media leader, Nigel Sharrocks, as its first non-executive chairman.

Goodstuff makes four strategic and investment senior hires

Goodstuff has made four new appointments, including Tom Darlington, the marketing manager for 4oD and digital at Channel 4, who joins as a business director on A&E Networks and Hearst Magazines UK.

The Solus Club to admit women for first time

The Solus Club, the dining club for senior members of the media and advertising industry, is opening its doors to women for the first time in its 84-year history

Desmond takes Sorrell to task over TV content

The C5 boss accuses Sorrell of using Group M's financial muscle to strike programming deals. Arif Durrani reports.

Marchant brings touch of glamour to Shortlist

The publishing director of Stylist and ShortList talks to Louise Ridley about shedding the freesheet stigma, luxury advertisers and what's next.

Can wearable tech work as a new ad platform?

Will smartwatches be the next must-have and can advertisers turn this into an opportunity, Mark Banham asks.

IMterview: What does Ballmer departure mean for Microsoft?

Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

How media owners can benefit from partnering with creative production companies

Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.

You don't want that, you want this

I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.

Audi and BMW top consumer searches for cars, online

In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.