Media PM - BT Sport, digital exchanges, Dawn Airey, Microsoft, Channel 4

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	05th September 2013

BT begins new era as a sports broadcaster BT's consumer marketing chief, David James, talks to Arif Durrani about BT Sport's first few weeks.     Should publishers run their own digital exchanges? Ad exchanges generate revenue, but publishers are now wondering if they can do a better job, Alasdair Reid writes.     Media welcomes the return of Dawn Airey Yahoo! hopes its new EMEA boss can emulate the impact made by Marissa Mayer in the US, Arif Durrani writes.     Microsoft eyes innovation with Ballmer successor A new chief executive would need to seamlessly integrate the company's properties, including ad assets. By Alasdair Reid.     A view from the top On my desk sits a battered Pocket Oxford Dictionary. It was given to me by my father-in-law 20 years ago. It defines a holiday as a "break from one's normal work".     Remember, you are not 'normal' - but there is one key area in which you are If you're reading this - and I suspect you are, unless you are so powerful that your PA is reading it to you - it is highly likely that you're not normal. I've checked.     Right now, C4 should gladly sacrifice critical acclaim for more viewers What happened to Channel 4 this summer? A mass audience exodus made a typically quiet period seem more like a wake.     Media Week revamps for the mobile age Welcome to your new-look Media Week. As you can see, while you've all been enjoying your holidays and watching the cricket, we've had a bit of a summer refurb.   Media Sales - Digital Out of Home , MOOH Group Ltd £25,000 - £35,000 per annum + commission + bonus + benefits, London Creative Services Manager , Green Cave People £30,000-£35,000, Central London Advertising and Sponsorship Sales Executive; W.London; Up to £25K plus uncapped comms , Caspian Media Up to £25,000 per annum plus uncapped commission, West London; Chelsea Key Account Manager – International (THE) , TSL Education Ltd attractive salary, commission + benefits, Holborn, London Sales Executive - FMCG Client , Lipton Fleming £30000.00 per annum + up to 40% bonus, London

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