Thursday 26 September 2013

Media PM - Commercial radio is 40, commercial TV, Time Out, Mirror

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Media PM Bulletin 26th September 2013
Four decades of commercial radio  
Four decades of commercial radio
The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.
 
Is commercial TV set to finish 2013 on a high?  
Is commercial TV set to finish 2013 on a high?
Is the return of confidence in the sector fully warranted or just a case of wishful thinking, Mark Banham asks.
 
Time Out makes capital gains as free magazine  
Time Out makes capital gains as free magazine
The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes.
 
Commercial radio reaches the Big Four-O on a high, despite some challenges  
Commercial radio reaches the Big Four-O on a high, despite some challenges
So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC.
 
New-look Mirror papers seek 'mid-top' position  
New-look Mirror papers seek 'mid-top' position
Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says.
 
Six absolutely astonishing ways to get your paper noticed by the awards jury  
Six absolutely astonishing ways to get your paper noticed by the awards jury
I've judged a fair few awards in my time. It's never pretty.
 
Latest blogs
The TV station, the media buyer, his producer, her programme  
The TV station, the media buyer, his producer, her programme
TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor
 
The cookie that killed Santa  
The cookie that killed Santa
With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.
 
A trip down Print Street  
A trip down Print Street
The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.
 
What is the spirit of the times?  
What is the spirit of the times?
My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.
 
IMterview: What does Ballmer departure mean for Microsoft?  
IMterview: What does Ballmer departure mean for Microsoft?
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
 
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