| Harnessing the iconic London Routemaster for out of home advertising | | 04 September 2013, 2:05PM |  A perennial challenge for advertisers is how to make their message stand out. And in today's digital age, there are more platforms than ever on which to advertise, which means more ads, more noise and more difficulty in reaching your desired audience. For many, the initial consideration of where to allocate advertising budget is between TV, print, online, mobile and Out of Home (OOH). But one platform that maybe doesn't get as much attention, possibly because many think it’s not a feasible option, is advertising on icons.
| | | | The implications of Facebook simplifying brand promotions | | 04 September 2013, 1:30PM |  Facebook has come in for some flak over its changes to competition rules, but it's actually making itself more indispensable and relevant to both brands and consumers.
The news that the network is making it easier for companies to run competitions from their own Facebook page, cutting out theneed for a third-party app, has been greeted with a mixed response from social and marketing experts.
| | | | Are we witnessing the beginning of two-tier customer service? | | 04 September 2013, 9:10AM |  This week a story broke covering how disgruntled British Airways Hasan Syed (@HVSVN) bought a promoted Tweet to complain about BA customer service. This appears to be a world first and has been met with a host of comments that largely applaud the decision and it’s significance for democratised media.
| | | | Could we become a cashless society? | | 03 September 2013, 12:20PM |  Could the UK become a cashless society? It is certainly something I would like to see in place sooner than the predicted 20 years tipping point. In my view, we will see a more rapid adoption over the next five years than we have ever seen before. The fact is; technology and consumer behaviour is evolving more now than it has done over the last 50 years and that trend is only set to accelerate further and faster than ever before.
| | | | How Raspberry Pi is changing the game for creatives and clients | | 03 September 2013, 10:34AM |  Since its release in 2012, the Raspberry Pi has become a Great British innovation success story, selling over million units in its first 12 months, and even sitting alongside the likes of Sir Ranulph Fiennes and will.i.am as a cover star on Wired magazine.
| | | | | | | | | | | | | Online shopping doesn't mean the end of packaging as we know it | | 02 September 2013, 8:35AM |  Over a decade ago, a dire prediction was made, that online shopping would mean the end of packaging as we know it. While that prediction was grossly inaccurate - and the package design industry has continued to flourish – online shopping has grown tremendously and now accounts for roughly $145 billion in the U.S. alone.
| | | | Harnessing the opportunities of global growth | | 02 September 2013, 8:15AM |  Online global growth is a tricky thing, especially in the face of many well-documented recent examples of failure. But with global communications and digital media helping to break down communication barriers, now seems a better time than any to consider an expansion.
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