| Smartphones and tablets taking the game away from consoles is good for advertisers | | 19 September 2013, 9:30AM |  The wide reaching popularity of games such as Angry Birds or Candy Crush, coupled with the rapid adoption of tablets and smartphones in several markets have ensured that gaming is now available everywhere and very much part of our everyday lives. On top of this, the quality of online games is improving rapidly, encouraging people to spend more and more time playing them. Gaming is now a much more mainstream activity and can no longer only be associated with lone teenagers hunched over consoles while locked in their bedrooms.
| | | | Back of the net! The story of Alpha Papa's abso-ruddy-fantastic marketing drive | | 19 September 2013, 9:00AM |  Norfolk's North Norfolk's top mid-morning disc jockey isn't to everyone's taste. While his fanbase is obsessively loyal, his appeal is far from universal. Try to describe to someone who doesn't 'get him' (especially someone young, or not particularly au fait with the extremes of British comedy) exactly why Alan Partridge is such a comedic figure, and you'll struggle to put your finger on it.
| | | | | | | What happens when brand fandoms go wrong?! | | 19 September 2013, 8:30AM |  The power of social media and user-generated content can have a massive impact on brand perception, so it’s not surprising to see marketers increasingly trying to leverage the viral influence of their followers. But cultivating a fandom is a tricky thing. Consumers are a fickle bunch and finding the right mix of exclusivity and public appeal, (not to mention the coveted 'cool' status) is a delicate balancing act.
| | | | The secret to e-mail marketing? It's certainly not to send more email | | 18 September 2013, 9:48AM |  Recently on The Wall, there was a particularly provocative piece on e-mail marketing, imploring marketers to throw caution to the wind and send, send, send.
The suggestion was that the idea of 'inbox overload' was little more than a popular myth perpetuated by the media; a falsehood that consumers are "constantly worried and deeply affected" by the hundreds of e-mails in their inbox. E-mail, the piece concludes, shouldn't be viewed just as a direct marketing tool, but also as a broadcast channel, much like TV advertising.
| | | | Tips for how to manage unstructured data | | 18 September 2013, 9:15AM |  Businesses across all industries are gathering more data than ever before and nearly 80 per cent of that data is classified as 'unstructured'.
While 'Big Data' is key to many conversations, 'unstructured' data provides context and enables human understanding which is crucial to businesses. With 'unstructured' data being often under our noses – and on such a personal scale – the importance of unveiling the goodness within this data and understanding how to manage it is evident.
| | | | What does a digital googly look like? | | 18 September 2013, 9:05AM |  The Not So Secret Diary of an E-Commerce Entrepreneur continues...
It has been 2 weeks since my crowdfunding activity on Seedrs, the UKs fastest growing crowdfunding portal, began. This is what I know:
| | | | | | | How virtual reality and immersive experiences are changing the future of marketing | | 17 September 2013, 2:00PM |  As we approach an omni-channel era of retail in which superfast connectivity and smart mobile devices are transforming the shopping experience, marketers need to up their game to capture the connected consumer's imagination. The connected consumer no longer reacts to the traditional 'path to purchase' strategy used by marketers to target them. Shoppers already use smartphones, PCs, laptops and tablets to research brands and products and the next step is to experience the brand or product in ultimate 'try before you buy' fashion.
| | | | Acquiring a domain name that is already registered: infographic | | 17 September 2013, 12:25PM |  We’ve all been there – you come up with the perfect domain name only to find out that it’s already registered and not even being used. Registered domains that don’t have a website associated with them have often been purchased by speculators who are banking on making a profit from buying a name they hope will be irresistible to a future purchaser. Today, domain names have reached a level of commoditization that means most folks who buy up a bevy of names are more likely seeking a modest profit than the malicious mayhem so prevalent with the domain-squatters in the early days of domain-name purchasing. If a chosen domain name is an essential part of a brand and company, then it’s worth the time and effort to investigate domain brokers, auction sites, and other similar services in order to obtain that name. WhoIsHostingThis.com has put together a helpful infographic that explores this landscape and the process involved. 
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