Media AM - Downton Abbey, eBay, Tesco, Microsoft, Newsworks, Lloyds Bank

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	23rd September 2013

Downton Abbey return delivers highest-rating opener so far 'Downton Abbey' returned with an average audience of 9.5 million last night, the biggest audience to date for a series opener of the period drama.     EBay reviews European media agencies EBay, the online auction site, is reviewing its media agencies across Europe, putting Dentsu's Carat and mobile agency Fetch on alert.     Tesco launches UK's biggest magazine Supermarket giant Tesco has launched what promises to be the UK's largest magazine by number of copies and readership, as part of a new print and digital content programme based around its 'Love Every Mouthful' message.     IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Newsworks launch ads underlining the value of newsbrands Newsworks, the marketing body for national newsbrands, has today launched a 12-week multi-platform advertising campaign around the strapline "Papers aren't just paper anymore".     Clare Balding describes her first home in C4 and Lloyds tie-up Channel 4 presenters such as Clare Balding and Ade Adepitan share personal stories about buying their first homes, in the first of a new series of films for Lloyds Bank's rebrand.     Desmond takes Sorrell to task over TV content The C5 boss accuses Sorrell of using Group M's financial muscle to strike programming deals. Arif Durrani reports.     Things we like: fashion week print launches, BT Sport and Thinkbox     Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite In many respects, the less-than-amicable divorce of Premier Foods and Starcom MediaVest Group after seven years is the story of our times.     Marchant brings touch of glamour to Shortlist The publishing director of Stylist and ShortList talks to Louise Ridley about shedding the freesheet stigma, luxury advertisers and what's next.     UK agencies take the lead after Tokyo 2020 victory Thanks to London 2012, sports consultancies find themselves in demand as advisors on sporting bids, David Benady writes.     Can wearable tech work as a new ad platform? Will smartwatches be the next must-have and can advertisers turn this into an opportunity, Mark Banham asks.     The airline industry can teach us a thing or two about effective pitching I read a lot of business books. They will normally see me through a Tube trip, and careful filleting will yield a quote, a fact or half an idea for a pitch.   Latest blogs   What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.     You don't want that, you want this I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.     Audi and BMW top consumer searches for cars, online In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.

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