Monday 16 September 2013

Digital AM - Gary Lineker, Mulberry, St John Ambulance, Paddy Power, The Sun

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Gary Lineker hunts 'lost' ingredients in Walkers online game
Gary Lineker hunts 'lost' ingredients in Walkers online game
by Louise Ridley
16 September 2013, 11:40AM
Walkers ambassador Gary Lineker will kick off an online "ingredient hunt" for the crisp brand this evening, in a TV ad airing on Channel 4.
Mulberry tops #LFW buzz thanks to tiny teacup invite
Mulberry tops #LFW buzz thanks to tiny teacup invite
by Polly Becker
16 September 2013, 10:13AM
Before the first model had walked at London Fashion Week, Mulberry was crowned the most talked about designer, as excitement about the SS14 event mounted.
St John Ambulance interactive campaign urges viewers to learn first aid
St John Ambulance interactive campaign urges viewers to learn first aid
by James Swift
16 September 2013, 10:10AM
St John Ambulance has launched a TV and interactive campaign urging viewers to learn first aid.
Paddy Power joins Stonewall campaign to back gay footballers
Paddy Power joins Stonewall campaign to back gay footballers
by Matthew Chapman
16 September 2013, 09:08AM
Paddy Power has partnered Stonewall, the sexual equality charity, for a campaign that asks footballers to show their support for gay players by wearing rainbow coloured boot laces.
The Sun's traffic drops 60% after initial paywall offer
The Sun's traffic drops 60% after initial paywall offer
by Simon Nias
16 September 2013, 09:52AM
Thesun.co.uk's online traffic has more than halved since the introduction of its paywall in August, according to figures from SimilarWeb, the third-party web traffic measurement firm.

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Also in the news
Rightster acquires Mediasyndicator sports portfolio
by Simon Nias, 16 September 2013, 11:29AM
Viral review: LG's job interview prank is no disaster
by Be On, 13 September 2013, 08:00AM
Nivea plays on #OOTD trend for fashion week
by Louise Ridley, 13 September 2013, 11:30AM
Twitter reveals flotation plans with 133-character tweet
by Alex Brownsell, 13 September 2013, 08:30AM
How will Apple's low-cost iPhone strengthen its brand?
by Daniel Joseph, 10 September 2013, 11:11AM

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