Media AM - Trinity Mirror, GSK, Metro and Clear Channel, Arcadia, Simon Redican

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	04th September 2013

Trinity Mirror sells Digital Property brands for £3.3m Trinity Mirror has offloaded its Trinity Mirror Digital Property division, home to SmartNewHomes.co.uk, Email4Property.co.uk, HomesOverseas.co.uk and Zoomf.com to Zoopla for £3.3 million.     GSK splits media between Group M and Omnicom GlaxoSmithKline has divided the bulk of its estimated £1 billion global media planning and buying account between Group M and Omnicom Media Group.     Metro and Clear Channel in bus stop tie-up Clear Channel UK and Metro have partnered to offer free news, sport and entertainment content from the free newspaper at 10,000 bus shelters through interactive smartphone tagging.     Arcadia in digital media review as Tait departs Arcadia Group, the retail company that owns Topshop, Miss Selfridge and BHS, is speaking to agencies about its international digital media requirements, following the departure of ecommerce chief Alex Tait.     Simon Redican talks radio milestones Simon Redican, the managing director of the Radio Advertising Bureau, talks us through some of the most significant changes to radio over the past ten years.     IMterview: "How should brands REALLY react to the new Facebook algorithm?" Paul Armstrong and Darika Ahrens are the 'Trinny and Sussanah' of digital marketing. After long agency careers -- most recently for Paul as Head of Social at Mindshare, and for Darika as the Forrester Analyst covering European agencies - every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Advertisers should deal with holding companies as well as agencies If in the last two years, an advertiser, having sorted out the media agency terms of business, thought it was safe to get back in the water, it's time for a re-think.     Twitter's retargeting service Twitter has become the latest social media platform to offer brands the ability to retarget sponsored tweets to its users, but brands should tread carefully.   Media Sales - Digital Out of Home , MOOH Group Ltd £25,000 - £35,000 per annum + commission + bonus + benefits, London Creative Services Manager , Green Cave People £30,000-£35,000, Central London Advertising and Sponsorship Sales Executive; W.London; Up to £25K plus uncapped comms , Caspian Media Up to £25,000 per annum plus uncapped commission, West London; Chelsea Key Account Manager ? International (THE) , TSL Education Ltd attractive salary, commission + benefits, Holborn, London Account Director + Manager - Major Outdoor Specialist , Harrison Dear To £45,000 (dep on exp), London

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