Breaking news from Brand Republic - Npower, Asda, British Gas, Paul Weinberger, Hottest virals

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Npower parent calls pan-Euro media pitch by James Swift 26 September 2013, 07:30AM German electricity supplier RWE to launch first-ever review across the group, putting the UK incumbent, Vizeum, on alert Asda apologises after 'mental patient' Halloween costume provokes uproar by Alex Brownsell 26 September 2013, 09:00AM Asda has been forced to withdraw a "Mental Patient Fancy Dress Costume" from its website, after facing criticism on social media sites. British Gas creates Hive brand to house internet-enabled tech products by Matthew Chapman 26 September 2013, 09:34AM British Gas has created a brand called Hive to house all its internet-enabled technology products and will launch the first Hive-branded product next month. Paul Weinberger takes creative role at TBWA by Maisie McCabe 26 September 2013, 07:45AM TBWA\London has hired Paul Weinberger (pictured), the former chairman of Lowe London and The Red Brick Road, to work on its Lidl account and develop new-business opportunities. Hottest virals: Abercrombie & Fitch gets foxy, plus Audi and Gillette by Gemma Charles 26 September 2013, 08:19AM The latest viral video hits from Abercrombie & Fitch, Audi and Gillette. Promotion: Digital adoption - where are we now? Marketing heads from EE, Argos, McLaren, Nokia, The Telegraph, Yahoo! and more to discuss AR, social, mobile, content, youth marketing... join them at #BRVirtual on 1st & 2nd October.   More details here . Also in the news Titchmarsh celebrates 'brilliantly British apples' in Waitrose spot by Louise Ridley 25 September 2013, 04:41PM Waitrose has brought back its ambassador Alan Titchmarsh for a new TV campaign by Bartle Bogle Hegarty, promoting British apples. Schweppes moves UK creative from W&K to Publicis by Louise Ridley 25 September 2013, 01:13PM The Coca-Cola Company has moved the UK creative account for Schweppes from Wieden & Kennedy to Publicis London. David Patton voted president of EACA by Jeremy Lee 26 September 2013, 09:12AM David Patton, the president and chief executive of Grey Group EMEA, has been elected president of the European Association of Communications Agencies (EACA). Opinion Where has advertising's sense of humour gone? by Danny Rogers 26 September 2013, 08:00AM Having just completed the judging of Campaign's 2013 Big Awards - a rare chance to spend a day immersed in "the work" - a couple of things struck me about the nature of British advertising today. The medium is the message - truer today than when McLuhan said it by Sue Unerman 26 September 2013, 08:00AM Many of the senior people whom I work with started in the planning game when there were not that many media to plan. TV, print, radio, outdoor, cinema. Promotion: The digital marketing qualification for you, created by Google Do you have the skills you need for the digital revolution? Squared Online is the marketing course for today’s and tomorrow's connected leaders, developed by Google.    Get course information now.   More... ICONOCLASM by Nick Hirst, Dare 26 September 2013, 09:00AM We live in iconoclastic times. If people aren't declaring TV dead, they're marching against mass marketing; if they're not sniping at dinosaur agencies, they're taking aim at market research. BORING by Fern Miller, DigitasLBi 25 September 2013, 03:56PM Whether it's an established marketing director considering the next big launch or a new girl wanting to demonstrate why she has been hired, a client is usually under pressure to show its organisation a confident view of what's next. Or else, the ques... FAITH by James Devon, MBA 25 September 2013, 03:50PM Some brands command faith; devotion beyond what is reasonable. 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