Media AM - YouTube/ZenithOptimedia, Virgin Media, Things we like, mobile ads, Campaign Viral Chart

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	27th September 2013

YouTube offers online video consultancy with ZenithOptimedia ZenithOptimedia has teamed up with YouTube and Wildfire, Google's social marketing software, to launch a global branded content consultancy service for its clients.     Jeff Dodds to leave Virgin Media as part of restructure Jeff Dodds, the chief marketing officer of Virgin Media, is to leave the cable and TV provider in early 2014, after helping the business integrate into Liberty Global.     Things we like: Thinkbox collaboration, Newspaper fight-back, Radio Times     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     Campaign Viral Chart: Mercedes chicken ad enters chart Mercedes-Benz's light-hearted new ad featuring a chicken keeping its head still while its body is moved around, has entered the Campaign Viral Chart this week.     Google celebrates 15 years of search with piñata game Google turns 15 today and, to celebrate, has created an interactive game of piñata-playing letters.     Facebook Connected Campaign of the month: Sky Share The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook.     Will IPA's stand against Govt pay off?     How TV has reinvented itself The experience of watching a show at the same time as your friends can't be replaced by video-on-demand services, Robin Wight argues.     Is commercial TV set to finish 2013 on a high? Is the return of confidence in the sector fully warranted or just a case of wishful thinking, Mark Banham asks.     New-look Mirror papers seek 'mid-top' position Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says.     Commercial radio reaches the Big Four-O on a high, despite some challenges So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC.     Four decades of commercial radio The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.     Time Out makes capital gains as free magazine The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes.     Six absolutely astonishing ways to get your paper noticed by the awards jury I've judged a fair few awards in my time. It's never pretty.   Latest blogs   The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.     What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.     IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.

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