Media PM - Hearst, GPS review, The X Factor, Richard Desmond, media awards

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	12th September 2013

Hearst's de Puyfontaine eyes digital transformation The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation.     Is the GPS review fit for purpose? The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe.     Brands set for big plans as The X Factor returns There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady.     Richard Desmond: 'David Abraham views me as his Big Brother' Richard Desmond, self-made media mogul and owner of Channel 5, gave his first address to the television industry at Cambridge University today, touching upon rivals, YouView, being an outsider and rock 'n' roll. Read his full speech below.     Awards hopefuls, new boundaries and old egos show media in fine fettle For the first time that day, there was unqualified agreement: the quality of entries shortlisted for this year's Media Week Awards had been exceptionally high. Time and again, individual judges muttered how, during any other year, "that would have walked away with it".     Agencies integrate mobile to future-proof business What is the industry doing to develop mobile marketing as the platform escalates in importance, David Benady asks.     Stop the press: four things people in media need to know about lists The list is a perfectly shaped content format for a media snacking world and it is excellent for writers too: you don't need a particular point - you can just sweep a bucket of related stuff into a list and pretend you've thought about it. I love them.   Latest blogs   When you have a Ferrari why drive it like a Volvo? Outdoor media owners have yet to fully leverage the flexibility and possibilities digital assets now afford, says Primesight's UK leader.     Why the iPhone 5C and 5S are not a radical leap forward Apple's "next-generation" of iPhones, the iPhone 5C and iPhone 5S, are technically compelling but not the great leap forward were were waiting for, says Matthew Knight, head of innovation at Carat.     Have we taken leave of our census? Our 200-year-old census is under threat, says Ipsos Media's John Carroll. He says time has been called on the decennial bastion of market research.     Time to get engaged As I sit here and write this, I am filled with fear. In less than an hour I will be attached to a dentist's chair for a minor op on my jaw.     Nissan begins wearable tech with Nismo Watch Nissan is set to become the first car manufacturer to create a smartwatch that will connect a driver to the car and will provide drivers with real-time biometric data.   Media Sales - Digital Out of Home , MOOH Group Ltd £25,000 - £35,000 per annum + commission + bonus + benefits, London Creative Services Manager , Green Cave People £30,000-£35,000, Central London Advertising and Sponsorship Sales Executive; W.London; Up to £25K plus uncapped comms , Caspian Media Up to £25,000 per annum plus uncapped commission, West London; Chelsea Key Account Manager – International (THE) , TSL Education Ltd attractive salary, commission + benefits, Holborn, London International Sales Executive (Legal Sector) , Lipton Fleming £25000.00 per annum + 10-12% commission and Intl Travel, London

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