| Look for Longer tube game returns | | 23 September 2013, 1:30PM |  The Tube has long been a advertising gold mine, and online research panel work.shop.play are joining in by bringing back their look for longer game. The original game featured an eye catching poster that contained visual riddles of various well known stations (Barbie and Ken are Barbican, geddit?)
| | | | Is gamification a fancy word used by brands to describe 'promotions'? | | 23 September 2013, 11:12AM |  It's no surprise that businesses are using gamification to boost sales and to increase conversion rates but why call it gamification to describe something that is no different from promotions?
Gamification is a phenomenon originated by the combination of game design elements in a non-game context. Several brands are using Gamification as a software service layer of rewards and reputation systems like levels and badges.
| | | | The fifth 'P' of marketing | | 23 September 2013, 10:55AM |  More than 50 years since it was first invented, the term 'the four Ps' remains synonymous with the core principles of marketing. The most successful brand strategies still rely on the effective understanding of the traditional marketing components of product, place, price and promotion. But in the modern era, where the rapid advancement of online technologies is giving businesses access to an increasing depth of customer data, a fifth 'P' is transforming the marketing mix and providing organisations with the opportunity to take customer communications to new levels. 'Personalisation', the ability to deliver the right content to the right person at the right time - whatever the channel - has become de rigueur for marketers the world over.
| | | | Reconfirmation emails: should you be sending them? | | 20 September 2013, 8:34AM |  As a marketer, I know how hard it is to build your list and continuously add new prospects. I always warn against buying lists or using questionable means to add subscribers to your list. Once you have a robust list, it seems counter intuitive to remove subscribers from your list, however, in order to maximize the number of emails delivered successfully, it is important to keep address lists current and clean. One way of doing so is through a reconfirmation campaign or a reopt-in campaign. Reconfirmation emails are an excellent way to remind unengaged customers about your business, clean your lists with minimal impact to your deliverability, and prevent inadvertently spamming clients.
| | | | Why Instagram is #Instagood for consumer brands | | 20 September 2013, 8:31AM |  Instagram - the photo-sharing app that alerted us all to the whimsical majesty of blurry effects and high contrast sepia aesthetics is, in my opinion, a must for brands.
The winning blend of audience and purpose, make Instagram a no-brainer for the savvy B2C social media marketer looking to create some sought after brand buzz. The app exists to make otherwise banal photos resemble David Bailey originals, and just last week, global monthly active usage topped 150 million.
| | | | Second screen: from engagement to insight | | 20 September 2013, 8:00AM |  It is pretty clear to all of us involved in this fascinating industry that broadcasting is evolving at a dramatic rate. Technology is playing a more significant role than ever in driving change, with both broadcasters and viewers adopting new innovations and learning new habits. It's transforming how we engage with our favourite shows and in several cases, fuelling the creation of completely new formats.
| | | | Smartphones and tablets taking the game away from consoles is good for advertisers | | 19 September 2013, 9:30AM |  The wide reaching popularity of games such as Angry Birds or Candy Crush, coupled with the rapid adoption of tablets and smartphones in several markets have ensured that gaming is now available everywhere and very much part of our everyday lives. On top of this, the quality of online games is improving rapidly, encouraging people to spend more and more time playing them. Gaming is now a much more mainstream activity and can no longer only be associated with lone teenagers hunched over consoles while locked in their bedrooms.
| | | | Back of the net! The story of Alpha Papa's abso-ruddy-fantastic marketing drive | | 19 September 2013, 9:00AM |  Norfolk's North Norfolk's top mid-morning disc jockey isn't to everyone's taste. While his fanbase is obsessively loyal, his appeal is far from universal. Try to describe to someone who doesn't 'get him' (especially someone young, or not particularly au fait with the extremes of British comedy) exactly why Alan Partridge is such a comedic figure, and you'll struggle to put your finger on it.
| | | | | | | What happens when brand fandoms go wrong?! | | 19 September 2013, 8:30AM |  The power of social media and user-generated content can have a massive impact on brand perception, so it’s not surprising to see marketers increasingly trying to leverage the viral influence of their followers. But cultivating a fandom is a tricky thing. Consumers are a fickle bunch and finding the right mix of exclusivity and public appeal, (not to mention the coveted 'cool' status) is a delicate balancing act.
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