Media PM - Martin Sorrell, My Media Week, analogue radio switchover, cookies, Mirror, PHD

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	25th September 2013

Creativity in the Age of the Maths Men In his latest post on LinkedIn, Martin Sorrell, founder and chief executive of WPP, explores his contentious views that the future of advertising and marketing services belongs as much to Maths Men (and women) as it does to Mad Men (and women).     My Media Week: James Whitmore This week, James Whitmore, managing director of Route, plans future iterations of the OOH research including eye-tracking, explains why he switched off broadband in his own home and brushes up on his farming expertise.     Radio's battle of the Analogue Alamo will soon be over The Government has promised to "make a decision on whether a radio (digital) switchover is in the best interests of broadcasters, manufacturers and consumers" by the end of 2013, so what do listeners want? Ipsos MediaCT's John Carroll shares his thoughts.     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     Mirror's editor Embley: 'I was sad' after Tony Parsons comments Lloyd Embley, editor in chief of the Daily Mirror and Sunday Mirror, has admitted to feeling "sad" about comments made about the publishing company from former star columnist Tony Parsons.     Mackenzie joins PHD as Mahoney departs PHD UK has hired James Mackenzie, the head of broadcast at Vizeum, to the same role at the Omnicom agency.     Daily Mail owner reports 5% drop in ad revenues DMG Media, home to the Daily Mail and Mail on Sunday, has reported a 5% drop in ad revenues for the 11 months to the end of August 2013, despite a 45% rise for ads from MailOnline.     Desmond takes Sorrell to task over TV content The C5 boss accuses Sorrell of using Group M's financial muscle to strike programming deals. Arif Durrani reports.     Marchant brings touch of glamour to Shortlist The publishing director of Stylist and ShortList talks to Louise Ridley about shedding the freesheet stigma, luxury advertisers and what's next.     Can wearable tech work as a new ad platform? Will smartwatches be the next must-have and can advertisers turn this into an opportunity, Mark Banham asks.     Bauer Media brain study finds single brand cross-platform campaigns pay off Advertising is more effective when it is run cross-platform across a single media brand rather than on different brands on each platform, according to a neuroscience study from Bauer Media's Heat magazine.     Ownership of smartphones soaring, global study shows Smartphone penetration is now more than 70 per cent and devices are being used for an increasing number of activities, according to new research from UM.     Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite In many respects, the less-than-amicable divorce of Premier Foods and Starcom MediaVest Group after seven years is the story of our times.   Latest blogs   A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.     What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.     IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.   Sponsorship Sales Team Manager , London Business Conferences Competitive salary based on experience plus attractive commission and bonus opportunity, Central London Sales Executive (Digital Media Software) , Vocus £32K - £38K base (circa £70K OTE), Central London Account Director , EMAP Competitive + uncapped commission structure, Old Street Agency Sales Manager , Tennine Salary – £22K – 28K depending on experience + excellent commission structure, + bonus. OTE £40K, South East Sales Account Executive , SJP Business Media OTE £40,000, Monument, City of London

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