Media AM - M2M, Starcom, Evening Standard's Power 100, Pinterest, Discovery Network

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	20th September 2013

Notonthehighstreet picks M2M for media Notonthehighstreet.com, the online marketplace, has appointed M2M to run its media planning and buying business after a five-way pitch.     Starcom hires Eva Powell to lead strategy Starcom has hired Eva Powell, a strategy director at Havas Media, as head of strategy and Sabino Petruccelli, a business director at OMD UK, as head of performance marketing.     Bruce Daisley and Gavin Patterson join Standard's Power 1,000 Bruce Daisley, Farah Ramzan Golant, Gavin Patterson, Lord Black and Simon Kelner are among the advertising and media executives who have joined The London Evening Standard's 1,000 most influential Londoners in 2013.     Pinterest to launch 'tasteful' ads with promoted pins Pinterest has revealed it will begin running "tasteful" advertising in the form of promoted posts as it seeks to monetise its service.     Discovery backs Bear Grylls show with ad campaign Discovery Channel UK is backing the launch of its latest Bear Grylls TV series with a multiplatform campaign.     Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite In many respects, the less-than-amicable divorce of Premier Foods and Starcom MediaVest Group after seven years is the story of our times.     Marchant brings touch of glamour to Shortlist The publishing director of Stylist and ShortList talks to Louise Ridley about shedding the freesheet stigma, luxury advertisers and what's next.     Things we like: fashion week print launches, BT Sport and Thinkbox     Desmond takes Sorrell to task over TV content The C5 boss accuses Sorrell of using Group M's financial muscle to strike programming deals. Arif Durrani reports.     Google follows Yahoo and Bing by announcing 'new' logo Google has retouched its logo, getting rid of the 3D effect on the colourful letters of its name and introducing a flatter, cleaner version of the instantly recognisable brand name.   Latest blogs   IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.     You don't want that, you want this I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.     Audi and BMW top consumer searches for cars, online In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.

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