Media AM - C4, Richard Desmond, CBS Outdoor, Mediabrands, Goodstuff, Viacom, Guardian

	View in web browser Add to safe senders list

	13th September 2013

Abraham: 'Channel 4 is a social enterprise and a highly trusted brand' Channel 4's chief executive, David Abraham, has provided a passionate defence of public service broadcasting and the "very deliberate plurality of models" within British television. Read his closing comments to this week's Royal Television Society conference.     IFA 2013: Five things you need to know IFA Berlin is the global technology show that gives some of the biggest players in the industry a platform on which to launch and showcase the set of devices that will carry them into the key Christmas trading period. Here are my five key things I think you need to know.     Maybelline tops CBS Outdoor's brand-guessing game Maybelline's iconic "Maybe she's born with it" strapline has topped CBS Outdoor's brand recognition game in celebration of 150 years of advertising on the London Underground.     Richard Desmond: 'David Abraham views me as his Big Brother' Richard Desmond, self-made media mogul and owner of Channel 5, gave his first address to the television industry at Cambridge University today, touching upon rivals, YouView, being an outsider and rock 'n' roll. Read his full speech below.     A true DOOH innovation You may have noticed a brand new Digital Out Of Home (DOOH) format on the streets of London in recent weeks: digital screens on top of black cabs. And you can expect to see many more over the next few months as the roll out of this new media format gathers pace. Sure to divide opinion, this new DOOH format has dared to mess with London's beloved, and 'iconic' black cabs.     IPG Mediabrands recruits PHD Media's Nead to new G14 role IPG Mediabrands has appointed former PHD Media worldwide business development director Howard Nead to the new role of business development director for its G14 market cluster.     Goodstuff makes four strategic and investment senior hires Goodstuff has made four new appointments, including Tom Darlington, the marketing manager for 4oD and digital at Channel 4, who joins as a business director on A&E Networks and Hearst Magazines UK.     Viacom appoints Chris Shaw as MD of Be Viacom NBC Universal's global head of advertising sales Chris Shaw has joined rival network Viacom International Media Networks as executive vice president and managing director of sales division, Be Viacom.     The Guardian warns of the dangers of not buying its papers A woman ends up in hospital after deciding to cook her own Paella without the help of The Guardian's cooking supplement, in a tongue-in-cheek ad for the newspaper's "Own the weekend" campaign.     Media business rankings 13 September 2013: MediaCom remains in pole position.     Hearst's de Puyfontaine eyes digital transformation The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation.     Brands set for big plans as The X Factor returns There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady.     Is the GPS review fit for purpose? The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe.     Agencies integrate mobile to future-proof business What is the industry doing to develop mobile marketing as the platform escalates in importance, David Benady asks.     Stop the press: four things people in media need to know about lists The list is a perfectly shaped content format for a media snacking world and it is excellent for writers too: you don't need a particular point - you can just sweep a bucket of related stuff into a list and pretend you've thought about it. I love them.     Things we like: Animated brands, The Big Issue, Newsworks awards Things we like this week includes Sky's Toy Story ad, The Big Issue's design competition and Newsworks' inaugural planning awards.   JOBS MODULE TO GO HERE Latest blogs   When you have a Ferrari why drive it like a Volvo? Outdoor media owners have yet to fully leverage the flexibility and possibilities digital assets now afford, says Primesight's UK leader.     Why the iPhone 5C and 5S are not a radical leap forward Apple's "next-generation" of iPhones, the iPhone 5C and iPhone 5S, are technically compelling but not the great leap forward were were waiting for, says Matthew Knight, head of innovation at Carat.     Have we taken leave of our census? Our 200-year-old census is under threat, says Ipsos Media's John Carroll. He says time has been called on the decennial bastion of market research.     Time to get engaged As I sit here and write this, I am filled with fear. In less than an hour I will be attached to a dentist's chair for a minor op on my jaw.     Nissan begins wearable tech with Nismo Watch Nissan is set to become the first car manufacturer to create a smartwatch that will connect a driver to the car and will provide drivers with real-time biometric data.

Manage Bulletins Unsubscribe